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  • The State of Fresh Product Supply

    Contains 1 Component(s)

    Why can’t I seem to source the fresh product that I need? Will we have enough product for Mother’s Day? How long will this last? Join a panel of industry members to discuss these questions and more.

    Why can’t I seem to source the fresh product that I need? Will we have enough product for Mother’s Day? How long will this last? Now that events are coming back, how will I meet the specialty product demands of my clients? SAF is pulling together a panel of growers, importers, wholesalers and retailers to discuss these questions and more. 

    Chris Drummond, AAF, PFCI

    President, Penny's by Plaza Flowers

    Penny's by Plaza Flowers

    Chris Drummond is a third-generation florist and president of Penny’s by Plaza Flowers in Philadelphia, Pennsylvania, a multi-store enterprise. He is SAF’s president and has served on the association’s Retailers Council. He has given numerous speeches for a variety of organizations, including Comcast Corporation, Family and Consumer Sciences Association of Philadelphia, and the University of Delaware.

  • The Power of Plants: Joy, Healing, Creating Connections and Fighting Isolation - Live Event

    Contains 1 Component(s) Recorded On: 03/30/2021

    Like each of you, Marcus Bridgewater, aka Garden Marcus, holds a deep-rooted belief in the ultimate power of connecting with nature and that caring for live floriculture creates a purpose and provides healing that cannot be replicated by any other product. Marcus will explain how he has grown a community through sharing this message with the world.

    Like each of you, Marcus Bridgewater, aka Garden Marcus, holds a deep-rooted belief in the ultimate power of connecting with nature and that caring for live floriculture creates a purpose and provides healing that cannot be replicated by any other product. Marcus will explain how he has grown a community through sharing this message with the world.

    In a year of unprecedented challenges for the floral industry, it can be hard to remember that your hard work and perseverance is creating moments of joy for so many people. Marcus will dive into this message and discuss how plants are playing a critical role in fighting social isolation and creating connections, as consumers continue to purchase at higher rates than ever before.

    Marcus Bridgewater

    @GardenMarcus

    Choice Forward

    Marcus Bridgewater, commonly known as Garden Marcus, is a speaker, creator, and plant enthusiast. He began gardening when he bought his first house nearly seven years ago. After killing nine of his original 16 plants, he found himself determined to learn how to care for all living things. He now has around 500 plants at his Texas home. He developed his internet presence by connecting his observations in his garden to greater life lessons, and has been featured in the New York Times, Vogue, and the Los Angeles Times. When he is not in his garden, he is leading presentations, workshops, and seminars with Choice Forward. 

     

  • The Great Big Plant Event

    Contains 4 Product(s)

    Looking for ways to grow new revenue?

    Register for The Great Big Plant Event Now.

    On-demand video demos and a series of live events offer step by step information for entering the plant market or driving current sales. Leading retail florists, industry professionals, and “plantfluencers” teach you how to source the best plants for your customers, provide care tips to keep them coming back, how to set up engaging displays, and much more.

     

    The Great Big Plant Event Includes:

     

    Unlimited access to 23 on-demand video demos that can be viewed at any time in your Career Connections account and registration to two live events.  See our full list of speakers

    Live Events:

    Tuesday March 23 at 2:00 PM EST: A Cross Segment Sourcing Panel

    Tuesday March 30 at 2:00 PM EST: A Presentation by “plantfluencer” Marcus Bridgewater also known as Garden Marcus

    Premier Partners 

    46 & Spruce

    46 & Spruce is an online hard goods supply company that offers a beautifully curated selection of products for the gift shop, event, and floral industry professionals. With a free Professional account, you get exclusive access to bulk quantities of popular products at attractive prices. Set up your free account today. > 46 & Spruce.com

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    Accent Decor

    We Sell Beautiful Vases + Decor to Beautiful Businesses

    In a world filled with so much of the same, we find great value in the power of inspiration. We like to think we go beyond your average wholesale supplier by delighting in the discovery of design-focused vessels and the ability to provide them at prices accessible to all. >AccentDecor.com

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    Heart of Florida Greenhouses

    Developing Innovative Plants for the Home Space and the Work Place

    The core of any business is its commitment to service. At Heart of Florida Greenhouses, we strive to offer the best service in the foliage industry. > HeartPlants.com

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  • Best Practices for Sourcing Plants

    Contains 1 Component(s)

    You want to break into or grow your plant business, but you’re having trouble sourcing plant material. You’re not alone.

    You want to break into or grow your plant business, but you’re having trouble sourcing plant material. You’re not alone. Plant veterans from the retail, wholesale and grower segments gather to talk about the state of the supply chain today and best practices for creating or expanding your plant sales. The session will include Q&A and breakouts, so you leave with ideas you can put to use right away.

    Austin Bryant

    National Sales Executive

    Heart of Florida Greenhouses

    Austin Bryant leads national sales for Heart of Florida Greenhouses in Zolfo Springs, Florida. The business grows interior foliage, annuals and perennials and has been run by the Bryant family for 40 years. Bryant received his bachelor’s degree in environmental horticulture from the University of Florida and has 20 years of industry experience. His expertise includes interior foliage, floriculture, tissue culture and foliage marketing. Bryant has served on the state board for the Florida Nursery, Growers and Landscape Association and was president of the National Foliage Foundation (now the National Horticulture Foundation).  

    Sally Chapin

    Fresh Cut Operations Manager/Plant Buyer

    Dillon Floral Corporation

    Sally Chapin has been involved in the Floral Industry for 27 years, working at Dillon Floral Corporation in Bloomsburg, Pennsylvania, as the Plant Kingdom/Fresh Cut Operations Manager. She has been in charge of Plant Purchasing for the last 20 years and the 7 years prior she was part of the Plant Sales Team.  She directs and manages day to day operations of the Plant Department as well and the Fresh Cut Flower department.

    Heather Waits

    President

    Bloomtastic Flowers & Events

    Heather Waits is president of Bloomtastic Florist Inc., in Upper Arlington, Ohio. An expert on marketing, networking, operations and customer service (particularly in relation to weddings), she has written articles for several industry publications, including Floral Management, Florists’ Review and The Wedding Business Magazine. She has presented sessions at two SAF conventions and served on the Floral Management Advisory Committee. The Knot and Wedding Wire have recognized her work and locals named her shop "Columbus’ best florist.”

    Eileen Weber, AAF

    Vice President

    Lake Forest Flowers

    After growing up in her father’s flower shop, Eileen pursued a bachelor’s degree in horticultural production and marketing at Purdue University. It was her love of working with people and the impact of flowers that led Weber to officially join the family business. She has an MBA and serves as vice president of Lake Forest Flowers managing business operations, marketing and community engagement. She teaches floral design at a local art center, garden club programs, private parties and monthly adult and children’s workshops.

  • Flower Prep School: The Essentials

    Contains 36 Component(s)

    Get real life experience in a flower shop, virtually. Turn your knowledge into career advancement & level up.

    Flower Prep School: The Essentials gets you oriented with life in a flower shop. From efficient bucket-washing to the proper way to use a floral knife; from bow-making to designing your first arrangement, you'll get up to speed quickly on all the basics. Flower Prep School is your golden ticket to career advancement within the floral industry. You'll learn the REAL stuff you need to know in order to thrive in a flower shop on the daily. You're going to get your hands dirty and your mind working. We're ready if you are!

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  • Know Your Numbers

    Contains 4 Component(s)

    Increase profits: Know Your Numbers

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  • Online Sales

    Contains 2 Component(s)

    Driving Sales: Online Sales

    Driving Sales: Online Sales

  • Owner / Manager

    Contains 1 Product(s)

    Master Your Craft: Owner / Manager

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  • Hiring and Onboarding

    Contains 3 Component(s)

    Build the Best Team: Hiring and Onboarding

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