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  • Contains 1 Component(s)

    Join the Society of American Florists and Jeroen Oudheusden, executive officer of the Floriculture Sustainability Initiative, for a webinar about how far sustainability has come in the floriculture industry and what it’ll take to drive it further. Jeroen will provide an overview of the progress FSI has pushed for, what comes next, and address questions about the costs, effectiveness, and demand for sustainably grown flowers.

    Join the Society of American Florists and Jeroen Oudheusden, executive officer of the Floriculture Sustainability Initiative, for a webinar about how far sustainability has come in the floriculture industry and what it’ll take to drive it further. Jeroen will provide an overview of the progress FSI has pushed for, what comes next, and address questions about the costs, effectiveness, and demand for sustainably grown flowers.

    Jeroen Oudheusden

    Executive Director

    Floriculture Sustainability Initiative

    Jeroen Oudheusden is the executive officer of the Floriculture Sustainability Initiative (FSI), an independent, international nonprofit based in Belgium. FSI’s mission is to find more sustainable solutions for farmers, the environment, and for the future of the industry.

  • Contains 1 Component(s)

    ​True Client Pro is a purpose-built, business management software for wedding and event professionals. The perfect wedding or event starts long before the guests arrive; it starts with expert planning. And expert planning starts with True Client Pro. From the moment a new lead comes in, all the way to day-of reports for your team, True Client Pro handles it all.

    True Client Pro is a purpose-built, business management software for wedding and event professionals. The perfect wedding or event starts long before the guests arrive; it starts with expert planning. And expert planning starts with True Client Pro. From the moment a new lead comes in, all the way to day-of reports for your team, True Client Pro handles it all.

    trueclientpro.com

    hello@trueclientpro.com

  • Contains 4 Product(s)

    E-commerce has been an important sales outlet for the florists since the beginning of the pandemic—and it is here to stay.Online ordering offers customers a convenient, fast way to place orders and it can even save flower shop workers time otherwise spent on the phone taking orders.The companies listed here create customized tech solutions to help florists deliver personalized customer service, streamline operations, and generate more revenue.​

    E-commerce has been an important sales outlet for the florists since the beginning of the pandemic—and it is here to stay.Online ordering offers customers a convenient, fast way to place orders and it can even save flower shop workers time otherwise spent on the phone taking orders.The companies listed here create customized tech solutions to help florists deliver personalized customer service, streamline operations, and generate more revenue.

  • Contains 1 Component(s)

    Today’s cutting-edge software solution for florists. Desktop POS, delivery routing, iPad point-of-sale, mobile apps & website. Easily integrates with Shopify, WooCommerce, Big Commerce, Quickbooks & more. No contracts. No hidden fees. Free trial.

    Today’s cutting-edge software solution for florists. Desktop POS, delivery routing, iPad point-of-sale, mobile apps & website. Easily integrates with Shopify, WooCommerce, Big Commerce,Quickbooks & more. No contracts. No hidden fees. Free trial.

  • Contains 1 Component(s)

    New Bloom Solutions/Above All Flowers connects industry professionals to technologies and business solutions that will assist you in meeting the needs of the ever-changing flower industry. Specialized in supporting innovative companies with brand awareness, networking, website development, and SEO services. Benefit from our years of combined experience and flower industry-specific services tailored to your sector.

    New Bloom Solutions/Above All Flowers connects industry professionals to technologies and business solutions that will assist you in meeting the needs of the ever-changing flower industry. Specialized in supporting innovative companies with brand awareness, networking, website development, and SEO services. Benefit from our years of combined experience and flower industry-specific services tailored to your sector.

  • Contains 1 Component(s)

    At Flower Shop Network, we always put florists first. That’s why FSN florists receive 100% of their order value for website orders, with no monthly fees, and guaranteed payment within 72 hours. From custom websites to personalized email campaigns to Google management and more, FSN provides all the tools you need to succeed in today’s market. Your passion is designing flowers—let us handle the rest!

    At Flower Shop Network, we always put florists first. That’s why FSN florists receive 100% of their order value for website orders, with no monthly fees, and guaranteed payment within 72hours. From custom websites to personalized email campaigns to Google management and more, FSN provides all the tools you need to succeed in today’s market. Your passion is designing flowers—let us handle the rest!

  • Contains 4 Product(s)

    Access these resources to help you implement an incentive program to attract and retain labor, as well as motivate your team!

    Access these resources to help you implement an incentive program to attract and retain labor, as well as motivate your team!

  • Contains 1 Component(s)

    Join us for an all-industry discussion reflecting on Mother’s Day. Floriculture economist Charlie Hall will present the results of an IPSOS consumer survey conducted on behalf of SAF and SAF’s Mother’s Day survey of the floral industry. Professionals from all sectors of the industry are invited to weigh in on how the holiday went from a logistical and sales standpoint — and what that might mean for flower demand for the rest of the year.

    Join us for an all-industry discussion reflecting on Mother’s Day. Floriculture economist Charlie Hall will present the results of an IPSOS consumer survey conducted on behalf of SAF and SAF’s Mother’s Day survey of the floral industry. Professionals from all sectors of the industry are invited to weigh in on how the holiday went from a logistical and sales standpoint — and what that might mean for flower demand for the rest of the year.

    Charlie Hall, Ph.D.

    Professor and Ellison Chair in International Floriculture

    Texas A&M University

    A native of North Carolina, Dr. Charlie Hall received a B.S. in AgriculturalEconomics from the University of Tennessee in 1984, a Master's Degree inOrnamental Horticulture and Landscape Design from the University of Tennessee in1986, and his Ph.D. from Mississippi State University. He began his academic careerat Texas A&M University in 1988, where he spent 13 years on the faculty beforejoining the faculty at the University of Tennessee in 2002. In August 2007, Dr. Hallreturned to Texas A&M University as Professor and Ellison Chair inInternational Floriculture.

    Dr. Hall's expertise is in the production and marketing of Green Industry crops. He isnationally recognized in academia and among the horticultural clientele he serves. His majorresearch, teaching, & extension areas of specialization include strategic management, marketsituation/outlook, cost accounting, and financial analysis for Green Industry firms.

    Dr. Hall currently serves as the Chief Economist for AmericanHort and Co-Chair of theAdvisory Council of Seed Your Future. He is former President and Past-President of the board ofdirectors for America in Bloom. He received the Paul Ecke, Jr. award from the Society of AmericanFlorists for professional contributions to the floral industry and the Porter Henegar Memorial Awardfrom the Southern Nursery Association for significant contributions to ornamental horticulture researchand to the Southern Nursery Association.

    He is an Honorary Lifetime Member of the Texas Nursery and Landscape Association and hasreceived TNLA’s Award for Outstanding Service to the Nursery Industry. He is also a member ofthe Hall of Fame and Honorary Lifetime Member of the Tennessee Nursery and LandscapeAssociation. Dr. Hall has received Texas A&M University’s Association of Former Students’Distinguished Achievement Award in Teaching and the Vice Chancellor’s Award in Excellencefor Student Counseling and Relations. He is a member of Alpha Gamma Rho agricultural fraternityand has received their Grand Presidents Award and Brother of the Century designation. 

  • Contains 1 Component(s)

    Florists need to be more astute than ever with their bottom line due to rapidly increasing costs of goods, new consumer demands and supply issues. Vince and Carolyn Butera of Butera the Florist, long-time retail florist and now event-only florists, will share ideas on how to change and operate as an event florist to control costs of goods, promote their brand and stay profitable.

    Florists need to be more astute than ever with their bottom line due to rapidly increasing costs of goods, new consumer demands and supply issues. Vince and Carolyn Butera of Butera the Florist, long-time retail florist and now event-only florists, will share ideas on how to change and operate as an event florist to control costs of goods, promote their brand and stay profitable.

    You'll learn:

    - How to price for profit

    - How to gain and maximize your client's trust

    - Creative ideas for strategic planning

    Vince Butera

    President

    Butera The Florist

    Vincenzo Butera AAF, AIFD, PFCI

    Vince is Co-Founder and Floral Artisan of Butera The Florist, which opened in 1980 in York, PA. His love of floral design began at age 6 when he crafted centerpieces from cut pine branches in his yard. Now six decades later and a few letters behind his name, Vince is still passionate about his artistry. He and Carolyn, his wife of 42 years, recently fulfilled their dream of living in Maine. They now operate Butera The Florist as a Wedding & Event only business in a studio attached to their circa 1840 sea captain’s home on the Blue Hill Peninsula. The Buteras are Floral Management’s 2015 Marketer of the Year.

    Carolyn Butera

    Butera The Florist

    With formal training as an educator, Carolyn has enjoyed three careers during her adult years in the areas of education, business and art. Gifted with the ability to bring synergy to long term vision, short term goals, written plans, and the execution of tasks, her expertise has been utilized since the inception of Butera The Florist. In addition to being Co-Founder with her husband, Carolyn is now a watercolor artist, specializing in Maine mussel shells. Vince and Carolyn are delightfully at home in their new setting, with the ocean view, their adult children and grandchildren all nearby.

  • Contains 7 Product(s)

    Forecasting Your Future begins with your Sales Forecast. In this six-week on-demand course, you will walk through the process of creating and operating under a sales forecast. Along with weekly videos and worksheets, you will have access to the instructors through a discussion board for extra guidance.


    Forecasting Your Future begins with your Sales Forecast.  
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    In this course, you will learn:
    • How to create a sales spread
    • How to create sales goals
    • The differences between goals, forecasts and actuals
    • The importance of tracking sales
    • How to create a monthly forecast
    • The importance of communicating your goals with your staff



    Manny and Clara Gonzales bring decades of experience and proven success in their own retail floral business.  Now, as consultants in the floral industry, they share their expertise. 

    Learn more about Manny & Clara Gonzales
    Access Full Course Overview