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  • Contains 1 Component(s) Includes a Live Web Event on 06/18/2024 at 2:00 PM (EDT)

    Sustainability is not just a buzz word. Research shows that consumers are increasingly concerned about how their purchases are affecting the environment and the lives of workers. They want to do business with companies that are helping the environment, and they are willing to pay more for products from such businesses.

    Sustainability 

    Sustainability is not just a buzz word. Research shows that consumers are increasingly concerned about how their purchases are affecting the environment and the lives of workers. They want to do business with companies that are helping the environment, and they are willing to pay more for products from such businesses. Join your peers to learn how you can source products and implement sustainable practices in your business — and how you market and talk about those practices to your customers.   

    Come prepared to learn and discuss: 

    • Sustainable practices any florist can implement 
    • How to think about what you CAN do rather than what you can’t 
    • Market sustainable products, practices, and events without greenwashing 
    • Talking with customers — and the media — about the floral industry’s carbon footprint 

     

  • Contains 1 Component(s) Includes a Live Web Event on 05/21/2024 at 2:00 PM (EDT)

    If your profit margins on weddings and events are making you question whether they are worth doing, this session is for you! Learn from wedding florists how they build in pricing for everything — from pinning boutonnieres to tear down — and accurately account for labor to ensure that every wedding and event is well worth the work.

    Pricing Weddings for Profit  

    If your profit margins on weddings and events are making you question whether they are worth doing, this session is for you! Learn from wedding florists how they build in pricing for every>span class="NormalTextRun SCXW238001992 BCX0">and accurately account for labor to ensure that every wedding and event is well worth the work.  

    Come prepared to learn and discuss: 

    • Opportunities for additional revenue 
    • Catering to the Budget Bride 
    • Calculating labor 
    • How to use a contract to your benefit 
    • Consultation Tips 
  • Contains 1 Component(s) Includes a Live Web Event on 04/18/2024 at 2:00 PM (EDT)

    All Industry Trends and Challenges Discussion: What’s in store for the floral industry, and how can floral businesses navigate those changes?

    All Industry Trends and Challenges Discussion

    ‌What’s in store for the floral industry, and how can floral businesses navigate those changes? Find out at SAF’s one-of-a-kind trends and challenges discussion. During this exclusive virtual event, floral professionals from across the supply chain will share insights on how industry businesses can leverage opportunities and grow through challenges. This event is guaranteed to enrich your understanding of the industry and provide guidance on how to move your business forward. The event is free and open to all floral professionals.

  • Contains 1 Component(s) Includes a Live Web Event on 04/11/2024 at 2:00 PM (EDT)

    Looking for new ideas to increase efficiencies and profits this Mother’s Day? Join your peers to learn what strategies they employ to streamline prepping, staffing, marketing, delivery and more.

    Get Set for Mother’s Day 

    Looking for new ideas to increase efficiencies and profits this Mother’s Day? Join your peers to learn what strategies they employ to streamline prepping, staffing, marketing, delivery and more.  

    Come prepared to learn and discuss: 

    • Marketing tactics  
    • Tips for getting pre-orders 
    • Advice for training staff to upsell 

     

  • Contains 1 Component(s) Recorded On: 03/19/2024

    *Archived Recording* Join your peers for this virtual gathering to discuss what the next gen of floral industry leaders needs to succeed — and how today’s leaders can help.

    Join your peers for this virtual gathering to discuss what the next gen of floral industry leaders needs to succeed — and how today’s leaders can help. This event is for the Next Gen and floral industry veterans to learn about resources and strategies that will help the Next Gen succeed.  

    Come prepared to discuss: 

    ·       Resources, networking and education for the Next Gen 

    ·       Elements of a successful mentorship 

    ·       Establishing career paths  

  • Contains 3 Component(s) Recorded On: 03/13/2024

    SAF Ultimate level retail members gather monthly for an exclusive cross-segment discussion with growers, wholesalers and suppliers on the most pressing issues in the floral industry.

    * Archived recording*

    Join us for this interactive roundtable exclusively for Ultimate level retail members.

    Not an Ultimate level member but want more information on how you can join this event? Contact SAF’s Membership Specialist Justine Seas.

    Join floral pros from across the industry to reflect on Valentine’s Day, and what those results foretell about Mother’s Day. During this virtual event economist Charlie Hall, Ph.D., will break down a consumer survey from IPSOS, conducted on behalf of SAF, about Valentine's Day spending. Hall will also provide an economic update. And, hear how retailers from across the country fared. 

    Come prepared to discuss: 

    ·       Your Valentine’s Day sales compared to Valentine’s Day 2023 

    ·       Consumer buying trends 

    ·       Predictions for Mother’s Day 

     

    Charlie Hall, Ph.D.

    Professor and Ellison Chair in International Floriculture

    Texas A&M University

    A native of North Carolina, Dr. Charlie Hall received a B.S. in AgriculturalEconomics from the University of Tennessee in 1984, a Master's Degree in Ornamental Horticulture and Landscape Design from the University of Tennessee in 1986, and his Ph.D. from Mississippi State University. He began his academic career at Texas A&M University in 1988, where he spent 13 years on the faculty before joining the faculty at the University of Tennessee in 2002. In August 2007, Dr. Hall returned to Texas A&M University as Professor and Ellison Chair in International Floriculture.

    Dr. Hall's expertise is in the production and marketing of Green Industry crops. He is nationally recognized in academia and among the horticultural clientele he serves. His major research, teaching, & extension areas of specialization include strategic management, market situation/outlook, cost accounting, and financial analysis for Green Industry firms.

    Dr. Hall currently serves as the Chief Economist for American Hort and Co-Chair of the Advisory Council of Seed Your Future. He is former President and Past-President of the board of directors for America in Bloom. He received the Paul Ecke, Jr. award from the Society of American Florists for professional contributions to the floral industry and the Porter Henegar Memorial Award from the Southern Nursery Association for significant contributions to ornamental horticulture research and to the Southern Nursery Association.

    He is an Honorary Lifetime Member of the Texas Nursery and Landscape Association and has received TNLA’s Award for Outstanding Service to the Nursery Industry. He is also a member of the Hall of Fame and Honorary Lifetime Member of the Tennessee Nursery and Landscape Association. Dr. Hall has received Texas A&M University’s Association of Former Students’Distinguished Achievement Award in Teaching and the Vice Chancellor’s Award in Excellence for Student Counseling and Relations. He is a member of Alpha Gamma Rho agricultural fraternity and has received their Grand Presidents Award and Brother of the Century designation. 

  • Contains 1 Component(s) Recorded On: 02/22/2024

    When a flower shipment arrives damaged or a new hard-to-get variety hits the market, who are you going to call? Your wholesaler, of course.

    When a flower shipment arrives damaged or a new hard-to-get variety hits the market, who are you going to call? Your wholesaler, of course. Join your peers for this virtual gathering to discuss how to optimize your relationship — and your standing — with your wholesaler.  

    Come prepared to discuss: 

    ·       Benefits of having standing orders and preordering 

    ·       How to work with your wholesaler to get what you need 

    ·       Ways to build a better rapport 

  • Contains 1 Component(s)

    A collection of the latest "Ask the Accountant" articles from Floral Management. Catch up on everything from pricing to labor costs to business valuation.

    A collection of the latest "Ask the Accountant" articles from Floral Management. Catch up on everything from pricing to labor costs to business valuation.  

  • Contains 1 Component(s) Recorded On: 01/23/2024

    Get inspired with new ideas from your peers about Valentine’s Day staffing, marketing, sales, production and more during this interactive peer-to-peer learning event.

    Get inspired with new ideas from your peers about Valentine’s Day staffing, marketing, sales, production and more during this interactive peer-to-peer learning event. 

    Come prepared to discuss: 

    ·       Marketing strategies for pre-orders 

    ·       Smart staffing to avoid overtime 

    ·       Production strategies for efficiency 

  • Contains 3 Component(s)

    SAF provides tips, tricks and guidance leading up to Valentine's Day 2023! SafNow articles will address marketing, labor, supply chain and more, giving you all you need to tackle the challenges of the holiday. New articles added weekly.

    SAF provides tips, tricks and guidance leading up to Valentine's Day 2023! SafNow articles will address marketing, labor, supply chain and more, giving you all you need to tackle the challenges of the holiday.  New articles added weekly.