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  • Contains 1 Component(s)

    Join us for an all-industry discussion reflecting on Mother’s Day. Floriculture economist Charlie Hall will present the results of an IPSOS consumer survey conducted on behalf of SAF and SAF’s Mother’s Day survey of the floral industry. Professionals from all sectors of the industry are invited to weigh in on how the holiday went from a logistical and sales standpoint — and what that might mean for flower demand for the rest of the year.

    Join us for an all-industry discussion reflecting on Mother’s Day. Floriculture economist Charlie Hall will present the results of an IPSOS consumer survey conducted on behalf of SAF and SAF’s Mother’s Day survey of the floral industry. Professionals from all sectors of the industry are invited to weigh in on how the holiday went from a logistical and sales standpoint — and what that might mean for flower demand for the rest of the year.

    Charlie Hall, Ph.D.

    Professor and Ellison Chair in International Floriculture

    Texas A&M University

    A native of North Carolina, Dr. Charlie Hall received a B.S. in AgriculturalEconomics from the University of Tennessee in 1984, a Master's Degree inOrnamental Horticulture and Landscape Design from the University of Tennessee in1986, and his Ph.D. from Mississippi State University. He began his academic careerat Texas A&M University in 1988, where he spent 13 years on the faculty beforejoining the faculty at the University of Tennessee in 2002. In August 2007, Dr. Hallreturned to Texas A&M University as Professor and Ellison Chair inInternational Floriculture.

    Dr. Hall's expertise is in the production and marketing of Green Industry crops. He isnationally recognized in academia and among the horticultural clientele he serves. His majorresearch, teaching, & extension areas of specialization include strategic management, marketsituation/outlook, cost accounting, and financial analysis for Green Industry firms.

    Dr. Hall currently serves as the Chief Economist for AmericanHort and Co-Chair of theAdvisory Council of Seed Your Future. He is former President and Past-President of the board ofdirectors for America in Bloom. He received the Paul Ecke, Jr. award from the Society of AmericanFlorists for professional contributions to the floral industry and the Porter Henegar Memorial Awardfrom the Southern Nursery Association for significant contributions to ornamental horticulture researchand to the Southern Nursery Association.

    He is an Honorary Lifetime Member of the Texas Nursery and Landscape Association and hasreceived TNLA’s Award for Outstanding Service to the Nursery Industry. He is also a member ofthe Hall of Fame and Honorary Lifetime Member of the Tennessee Nursery and LandscapeAssociation. Dr. Hall has received Texas A&M University’s Association of Former Students’Distinguished Achievement Award in Teaching and the Vice Chancellor’s Award in Excellencefor Student Counseling and Relations. He is a member of Alpha Gamma Rho agricultural fraternityand has received their Grand Presidents Award and Brother of the Century designation. 

  • Contains 1 Component(s)

    Florists need to be more astute than ever with their bottom line due to rapidly increasing costs of goods, new consumer demands and supply issues. Vince and Carolyn Butera of Butera the Florist, long-time retail florist and now event-only florists, will share ideas on how to change and operate as an event florist to control costs of goods, promote their brand and stay profitable.

    Florists need to be more astute than ever with their bottom line due to rapidly increasing costs of goods, new consumer demands and supply issues. Vince and Carolyn Butera of Butera the Florist, long-time retail florist and now event-only florists, will share ideas on how to change and operate as an event florist to control costs of goods, promote their brand and stay profitable.

    You'll learn:

    - How to price for profit

    - How to gain and maximize your client's trust

    - Creative ideas for strategic planning

    Vince Butera

    President

    Butera The Florist

    Vincenzo Butera AAF, AIFD, PFCI

    Vince is Co-Founder and Floral Artisan of Butera The Florist, which opened in 1980 in York, PA. His love of floral design began at age 6 when he crafted centerpieces from cut pine branches in his yard. Now six decades later and a few letters behind his name, Vince is still passionate about his artistry. He and Carolyn, his wife of 42 years, recently fulfilled their dream of living in Maine. They now operate Butera The Florist as a Wedding & Event only business in a studio attached to their circa 1840 sea captain’s home on the Blue Hill Peninsula. The Buteras are Floral Management’s 2015 Marketer of the Year.

    Carolyn Butera

    Butera The Florist

    With formal training as an educator, Carolyn has enjoyed three careers during her adult years in the areas of education, business and art. Gifted with the ability to bring synergy to long term vision, short term goals, written plans, and the execution of tasks, her expertise has been utilized since the inception of Butera The Florist. In addition to being Co-Founder with her husband, Carolyn is now a watercolor artist, specializing in Maine mussel shells. Vince and Carolyn are delightfully at home in their new setting, with the ocean view, their adult children and grandchildren all nearby.

  • Contains 6 Component(s)

    In just over an hour, you will learn the basics of SEO: What it is, why it matters, and steps you can take to make sure online customers are finding you. Presented by DanMcManus of TeamFloral.

    In just over an hour, you will learn the basics of SEO: What it is, why it matters, and steps you can take to make sure online customers are finding you.

  • Contains 6 Component(s)

    In this course, Glenna Hecht of Humanistic Consulting, walks employees through interviewing & hiring. You will learn: *The most common interview mistakes and best practices *The different types of interviews and questions *The flow of the interview *How to make a hiring decision

    In this course, Glenna Hecht of Humanistic Consulting, walks employees through interviewing & hiring.  
    You will learn:
    *The most common interview mistakes and best practices
    *The different types of interviews and questions
    *The flow of the interview
    *How to make a hiring decision

  • Contains 6 Product(s)

    Acquiring product is top-of-mind for the industry. Access these resources for perspective and solutions.

    Acquiring product is top-of-mind for the industry.  Access these resources for perspective and solutions. 

  • Contains 1 Component(s)

    The COVID-19 crisis has created challenges and uncertainty for retail florists heading into Mother’s Day. One thing that’s clear: If you can operate for the holiday, many of your customers will be reaching out to you and shopping online. That’s why it’s more important than ever to prep your website now. Join Vonda LaFever AIFD, CFD, PFCI, and Kami Martin of Flower Clique for an important session focused on best practices in website management for the holiday, including insight on how to ensure you are pushing the products and services you can actually deliver.

    The COVID-19 crisis has created challenges and uncertainty for retail florists heading into Mother’s Day. One thing that’s clear: If you can operate for the holiday, many of your customers will be reaching out to you and shopping online. That’s why it’s more important than ever to prep your website now. Join Vonda LaFever AIFD, CFD, PFCI, and Kami Martin of Flower Clique for an important session focused on best practices in website management for the holiday, including insight on how to ensure you are pushing the products and services you can actually deliver.

  • Contains 1 Component(s)

    Customer service starts in the store with clear communication. Whether it is communication between an employee and customer or employee and manager, there is often a disconnect that causes frustration, dissension, and even turnover.

    Customer service starts in the store with clear communication. Whether it is communication between an employee and customer or employee and manager, there is often a disconnect that causes frustration, dissension, and even turnover. In this fun and informative session for both owners/managers and employees, Vonda LaFever AIFD, PFCI and Lori Wilson of Flower Clique share real stories of what owners thought they communicated clearly and how it was perceived differently. You’ll walk away knowing the most common areas of miscommunication; how to articulate your expectations and break down misunderstandings; what every owner/manager wants their team to know; what every employee wishes they could tell their boss; and what every customer wants a flower shop to know.

    Vonda LaFever, AIFD, CFD, PFCI

    Founder & CEO

    Flower Clique

    Vonda LaFever AIFD, CFD, PFCI

    A successful entrepreneur with over 40 years of experience in the floral industry, Vonda is widely respected for both her creative talent and business knowledge. Her past accolades include retail shop owner, Teleflora Unit President and Unit Director, college professor, Academy Awards Designer, White House Special Events Designer, and published contributor to Flowers& and Flowers Are Forever. She has been actively involved in AIFD since 1989, including roles on the National Board and Membership Committee, Program Coordinator, and as a Main Stage Presenter. She is the founder and CEO of Flower Clique, proud Teleflora Education Specialist, and co-host of the top floral podcast, The Business & Pleasure of Flowers. Vonda's excitement for this industry began as a 14-year-old girl sweeping the floors of a flower shop, and her ever-growing passion and dedication will continue for decades to come. 

     

    Lori Wilson

    Director of Community

    Flower Clique

    Lori Wilson

    As the Director of Community for Flower Clique, Lori brings her background of 20+ years in education and her passion for connection to our ever-changing industry. Her focus is on helping business owners lead their team with excellence, with emphasis on sales and leadership effectiveness, employee motivation, and transformative mentoring. Lori's undeniable passion for ongoing education has led to roles as a presenter and panelist at the Society of American Florists and Texas State Floral Association. She is the co-host of the top floral podcast, The Business & Pleasure of Flowers, has over ten years of experience in the floral industry, and is the mother to three wonderful children.

  • Contains 1 Component(s)

    Appropriately configured, Unmanned Aircraft Systems (UAS) can help floriculture producers with pest and disease scouting, monitor abiotic stresses and even apply crop production and protection products.

    Drones: How Can They Help Your Growing Operation?

    Appropriately configured, Unmanned Aircraft Systems (UAS) can help floriculture producers with pest and disease scouting, monitor abiotic stresses and even apply crop production and protection products. 

    Drones have the potential help growers:

    ·         Save on labor for scouting and pesticide application

    ·         Lower pesticide volumes because of better targeting

    ·         Significantly reduce worker exposure to pesticides

    ·         Reduce soil compaction and erosion with less foot traffic in the fields

    SAF is actively working with the USDA’s Agricultural Research Service National Program staff on opportunities to bring these technologies to the floral industry. During this webinar, USDA-ARS collaborators at Mississippi State University’s Raspet Flight Research Laboratory will share where the research stands and how it could benefit your growing operation. There will also be a Q&A session at the end of the presentation.

     

    Dr. Joe Bischoff

    SAF Senior Lobbyist

    SAF/Cornerstone Government Affairs

    Dr. Joe Bischoff is SAF’s senior lobbyist and a member of the agriculture and natural resources team at Cornerstone Government Affairs. His work focuses on the intersection of federal programs and the pursuit of science-based solutions to plant health and crop production challenges. Dr. Bischoff has served on a number of scientific committees including the National Invasive Species Council’s Invasive Species Advisory Committee and the National Clean Plant Network. Previously, Dr. Bischoff was with the USDA’s Animal Plant Health Inspection Service where he was National Mycologist and Lead Scientist on the APHIS Intercepted Plant Pathogen Sequence Initiative.

    Katie Butler

    Senior Vice President

    Society Of American Florists

    After gaining her love of the floral industry working for SAF from 1999-2002 as senior editor of Floral Management, Katie rejoined SAF in 2019 and supervises SAF’s communications, content and publishing and membership departments. Prior to coming back to SAF, Katie was the vice president of communications for the Independent Insurance Agents & Brokers of America overseeing its public relations, marketing, content and advertising sales functions. Katie has a B.A. in journalism and political science from Ohio Wesleyan University.

    Madison Dixon

    Research Director, Raspet

    Mississippi State University

    Mr. Madison Dixon is Research Director at Mississippi State University’s (MSU) Raspet Flight Research Laboratory (RFRL).  In this role, Madison is responsible for the successful execution and strategic growth of Raspet’s research portfolio while supporting the broader research and economic development objectives of MSU.  Prior to joining MSU he worked in both industry and academia since 2010 as an Unmanned Aircraft Systems (UAS), Geographic Information Systems (GIS), and Remote Sensing expert.  His research interests focus on the interdisciplinary application and advancement of these technologies to solve modern geospatial challenges.  Madison holds a BS degree in Interdisciplinary Studies from Delta State University and a MS degree in Geospatial Technologies from MSU.  He is also a certified Project Management Professional (PMP) and Federal Aviation Administration (FAA) licensed Remote Pilot with multiple FAA Certificates of Authorization/Waiver and over 1,800 hours of UAS operations conducted across the U.S.  In addition to his role at MSU, Madison also serves as President of the Mississippi Chapter of the Association for Unmanned Vehicle Systems International (AUVSI).

  • Contains 1 Component(s)

    Economic uncertainties continue as the COVID-19 pandemic enters its third year of disrupting labor and the supply chain, which is driving up costs. How will those factors affect the floral industry this year?

    Economic uncertainties continue as the COVID-19 pandemic enters its third year of disrupting labor and the supply chain, which is driving up costs. How will those factors affect the floral industry this year? Economist Charlie Hall, Ph.D, and the Ellison Chair of Floriculture at Texas A&M University, will share his economic outlook — including insights on inflation — and will analyze the results of the Society of American Florists’ Valentine’s Day survey conducted by IPSOS.

     

    Charlie Hall, Ph.D.

    Professor and Ellison Chair in International Floriculture

    Texas A&M University

    A native of North Carolina, Dr. Charlie Hall received a B.S. in AgriculturalEconomics from the University of Tennessee in 1984, a Master's Degree inOrnamental Horticulture and Landscape Design from the University of Tennessee in1986, and his Ph.D. from Mississippi State University. He began his academic careerat Texas A&M University in 1988, where he spent 13 years on the faculty beforejoining the faculty at the University of Tennessee in 2002. In August 2007, Dr. Hallreturned to Texas A&M University as Professor and Ellison Chair inInternational Floriculture.

    Dr. Hall's expertise is in the production and marketing of Green Industry crops. He isnationally recognized in academia and among the horticultural clientele he serves. His majorresearch, teaching, & extension areas of specialization include strategic management, marketsituation/outlook, cost accounting, and financial analysis for Green Industry firms.

    Dr. Hall currently serves as the Chief Economist for AmericanHort and Co-Chair of theAdvisory Council of Seed Your Future. He is former President and Past-President of the board ofdirectors for America in Bloom. He received the Paul Ecke, Jr. award from the Society of AmericanFlorists for professional contributions to the floral industry and the Porter Henegar Memorial Awardfrom the Southern Nursery Association for significant contributions to ornamental horticulture researchand to the Southern Nursery Association.

    He is an Honorary Lifetime Member of the Texas Nursery and Landscape Association and hasreceived TNLA’s Award for Outstanding Service to the Nursery Industry. He is also a member ofthe Hall of Fame and Honorary Lifetime Member of the Tennessee Nursery and LandscapeAssociation. Dr. Hall has received Texas A&M University’s Association of Former Students’Distinguished Achievement Award in Teaching and the Vice Chancellor’s Award in Excellencefor Student Counseling and Relations. He is a member of Alpha Gamma Rho agricultural fraternityand has received their Grand Presidents Award and Brother of the Century designation. 

  • Contains 6 Component(s)

    In this course, Glenna Hecht of Humanistic Consulting, walks employees through interviewing & hiring. You will learn: *The most common interview mistakes and best practices *The different types of interviews and questions *The flow of the interview *How to make a hiring decision

    In this course, Glenna Hecht of Humanistic Consulting, walks employees through interviewing & hiring.  
    You will learn:
    *The most common interview mistakes and best practices
    *The different types of interviews and questions
    *The flow of the interview
    *How to make a hiring decision

    Glenna Hecht

    Owner, Humanistic Consulting

    Glenna Hecht is an accomplished speaker, trainer, consultant, and author as well as a certified SPHR, Senior Professional in Human Resources. She has an impressive history leading HR, Training, and Engagement for major high-growth corporations such as Starbucks, The Levy Restaurants at Walt Disney, Accenture Incubator, Romano’s Macaroni Grill, and Marshall Field’s. She founded Humanistic Consulting, to bring this human resource and people expertise to organizations through outsourced consulting, training, and speaking. Glenna knows a great people strategy is measured through execution and results; couple this with her “do the right thing” philosophy and you have a winning combination that has led to significant notable outcomes for her clients’ ROI.