SAF has gathered our newest resources, as well as some glimpses back into last year, to get you ready for the upcoming Valentine's Day holiday! Forecasting, Staffing, Social Media, Consumer Insight, - all at your fingertips!

The reasons a retail florist would want to know how much their business is worth are varied, whether it be for a sale, a purchase, buyout of a partner, or an estate valuation. Whatever the driving force, at some point almost every florist needs to place a value on the shop they own or one they want to buy. In just under 30 minutes, Paul Goodman, MBA, PFCI, a former CPA and the founder of Floral Finance Business Services in Tulsa, Oklahoma, editor of Floral Finance and author of “The Profit-Minded Florist," will take you through the necessary steps to answer the popular question, What is my business worth?

Organizations cannot function effectively — let alone, adapt, compete, and succeed — with struggling and suffering workers. In this series of inspirational, empowering and solution-based webinars, Barry Gottlieb — a motivational coach, author and floral industry veteran — will throw back the curtain on mental health and guide participants through techniques to help themselves — and others.

Organizations cannot function effectively — let alone, adapt, compete, and succeed — with struggling and suffering workers. In this series of inspirational, empowering and solution-based webinars, Barry Gottlieb — a motivational coach, author and floral industry veteran — will throw back the curtain on mental health and guide participants through techniques to help themselves — and others.

Organizations cannot function effectively — let alone, adapt, compete, and succeed — with struggling and suffering workers. In this series of inspirational, empowering and solution-based webinars, Barry Gottlieb — a motivational coach, author and floral industry veteran — will throw back the curtain on mental health and guide participants through techniques to help themselves — and others.

With speculation about a recession on the horizon and some florists reporting a slowdown in sales, it's important that your business is ready to pump up profits.

Join the Society of American Florists and Jeroen Oudheusden, executive officer of the Floriculture Sustainability Initiative, for a webinar about how far sustainability has come in the floriculture industry and what it’ll take to drive it further. Jeroen will provide an overview of the progress FSI has pushed for, what comes next, and address questions about the costs, effectiveness, and demand for sustainably grown flowers.

Access these resources to help you implement an incentive program to attract and retain labor, as well as motivate your team!

Join us for an all-industry discussion reflecting on Mother’s Day. Floriculture economist Charlie Hall will present the results of an IPSOS consumer survey conducted on behalf of SAF and SAF’s Mother’s Day survey of the floral industry. Professionals from all sectors of the industry are invited to weigh in on how the holiday went from a logistical and sales standpoint — and what that might mean for flower demand for the rest of the year.

Florists need to be more astute than ever with their bottom line due to rapidly increasing costs of goods, new consumer demands and supply issues. Vince and Carolyn Butera of Butera the Florist, long-time retail florist and now event-only florists, will share ideas on how to change and operate as an event florist to control costs of goods, promote their brand and stay profitable.