Step up your social media game with tried and true basics and tips to capitalize on emerging trends.

The pandemic elevated the importance of an effective online presence for every retail florist. Your website is a shopper’s first impression of your business. Do you have a plan for your website content that will maximize customer engagement, enhance your brand---and drive sales? This session includes a 15-minute video presentation followed by an interactive live Q&A with Art Conforti, founder of Bloomerang Solutions, a full-service digital marketing agency specializing in Google Ads, SEP, web development, social media and video production.

Acquiring product is top-of-mind for the industry. Access these resources for perspective and solutions.

In a webinar held before Mother's Day 2021, panelists addressed the big question: How long will product shortages last?

Like each of you, Marcus Bridgewater, aka Garden Marcus, holds a deep-rooted belief in the ultimate power of connecting with nature and that caring for live floriculture creates a purpose and provides healing that cannot be replicated by any other product. Marcus will explain how he has grown a community through sharing this message with the world.

Looking for ways to grow new revenue?

You want to break into or grow your plant business, but you’re having trouble sourcing plant material. You’re not alone.

Valentine’s Day 2021 falls on a Sunday, during a holiday week and in the midst of a global pandemic. Feeling overwhelmed? Join us for a targeted panel discussion that features cross-segment insight followed by Q&A time and peer-to-peer roundtable discussions focused on how industry members are turning challenges into opportunities and working through questions related to supply chain slowdowns, logistics, operations, safety, marketing and more. As the discussion winds down, a virtual happy hour and design demonstration will help you reconnect with industry friends and get the inspiration you need to kick-off a strong, successful Valentine’s Day.

How do you need to evolve your business in the COVID and post-COVID world?

Navigating Your Business Through the Covid-19 Pandemic