SAF has gathered our newest resources, as well as some glimpses back into last year, to get you ready for the upcoming winter holidays! Forecasting, Social Media, Consumer Insight, Website Optimization - all at your fingertips!

The floral industry has seen increased demand for cut flowers and foliage during the pandemic. How does the industry keep that momentum going?

Your long-term ability to retain top talent is dependent on how you reward employees. Floral businesses with solid incentive programs in place are finding they can compete with large corporations for talent and drive higher sales and profits. Discover how an incentive program revolutionized one florist’s business and how you can scale a program based on your business size and model. You’ll learn: • How to structure an incentive program for different positions. • How “blended” programs can work for teams that work across multiple departments. • How to avoid the typical missteps of bonus and incentive programs.

All six on-demand sessions are available to you in this Convention package.

COVID has unleashed a swath of consumers who are flocking online to buy flowers and plants. In his keynote address, Google’s Chief Search Evangelist, Nicolas Darveau-Garneau, provided a playbook for using online advertising to attract these consumers to your brand. Inspired by Nicholas’s insights, a panel of seasoned retailers who’ve implemented paid search and other online advertising tactics – and learned lessons along the way – share their own best practices for optimizing your paid acquisition strategy.

Industry members share stories of dramatic transformations – to their operations, their teams, culture, their product lines, and themselves, personally.

Learn how Seed Your Future is driving interest in careers in floriculture and horticulture, and how you can use their tools to do the same in your community.

Be a plant breeder for a day! Follow along as we breed, trial and launch a new variety into the market. Get an inside look at how plant breeders work alongside with nature to bring new and exciting colors, habits and textures to brighten our world. Learn how industry input into this process can help us create better varieties for you!

Charlie Hall provides a snapshot of the state of the supply chain, the economic outlook for the post-pandemic world and how the industry will evolve over the coming years, including the changing role of the traditional florist, the increased importance of vertical coordination between segments and the consumer behavior trends guiding these insights. An industry panel reacts to Charlie Hall's keynote. Also included are Kate Penn’s Intro: “State of the Floral Industry” and Charlie Hall’s Research papers: Changes & Disruption in the Floral Industry and B2B Commerce in the Floral Industry.

Step up your social media game with tried and true basics and tips to capitalize on emerging trends.