With speculation about a recession on the horizon and some florists reporting a slowdown in sales, it's important that your business is ready to pump up profits.

Join the Society of American Florists and Jeroen Oudheusden, executive officer of the Floriculture Sustainability Initiative, for a webinar about how far sustainability has come in the floriculture industry and what it’ll take to drive it further. Jeroen will provide an overview of the progress FSI has pushed for, what comes next, and address questions about the costs, effectiveness, and demand for sustainably grown flowers.

Access these resources to help you implement an incentive program to attract and retain labor, as well as motivate your team!

Join us for an all-industry discussion reflecting on Mother’s Day. Floriculture economist Charlie Hall will present the results of an IPSOS consumer survey conducted on behalf of SAF and SAF’s Mother’s Day survey of the floral industry. Professionals from all sectors of the industry are invited to weigh in on how the holiday went from a logistical and sales standpoint — and what that might mean for flower demand for the rest of the year.

Florists need to be more astute than ever with their bottom line due to rapidly increasing costs of goods, new consumer demands and supply issues. Vince and Carolyn Butera of Butera the Florist, long-time retail florist and now event-only florists, will share ideas on how to change and operate as an event florist to control costs of goods, promote their brand and stay profitable.

Acquiring product is top-of-mind for the industry. Access these resources for perspective and solutions.

The COVID-19 crisis has created challenges and uncertainty for retail florists heading into Mother’s Day. One thing that’s clear: If you can operate for the holiday, many of your customers will be reaching out to you and shopping online. That’s why it’s more important than ever to prep your website now. Join Vonda LaFever AIFD, CFD, PFCI, and Kami Martin of Flower Clique for an important session focused on best practices in website management for the holiday, including insight on how to ensure you are pushing the products and services you can actually deliver.

Customer service starts in the store with clear communication. Whether it is communication between an employee and customer or employee and manager, there is often a disconnect that causes frustration, dissension, and even turnover.

Appropriately configured, Unmanned Aircraft Systems (UAS) can help floriculture producers with pest and disease scouting, monitor abiotic stresses and even apply crop production and protection products.

Economic uncertainties continue as the COVID-19 pandemic enters its third year of disrupting labor and the supply chain, which is driving up costs. How will those factors affect the floral industry this year?