Archived Events for The Great Big Plant Event

Recorded On: 03/30/2021

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Join SAF for these featured live events during the month of March!

SAF Great Big Plant Event Dates

o   Tuesday March 9 at 2 p.m. eastern: A conversation with Eliza Blank of The Sill, which has been a major disruptor of plant sales in the online space.

o   Tuesday March 23 at 2 p.m. eastern: A cross-segment sourcing panel that includes time for Q&A.

o   Tuesday March 30 at 2 p.m. eastern: A presentation by "plantfluencer" Marcus Bridgewater, also known as Garden Marcus.

Eliza Blank

Founder & CEO

The Sill

Eliza Blank is the Founder & CEO at The Sill, a digitally native direct-to-consumer houseplant brand on a mission to modernize the garden center experience. Prior to launching The Sill, Eliza served as a Brand Strategist at Wolff Olins, one of the leading brand agencies in the world, and as a Brand Manager at Living Proof, a Polaris Partners backed beauty company that exited to Unilever. She has been featured in The New York Times, Domino Magazine, Refinery29, NPR, and Forbes, and in books including Living with Pattern, The Kinfolk Home, and My Morning Routine: How Successful People Start Every Day Inspired. Eliza holds a BS in Media, Culture, and Communication from NYU. Her favorite plant is the Philodendron Cordatum because it grows quickly and is incredibly resilient.

Marcus Bridgewater


Choice Forward

Marcus Bridgewater, commonly known as Garden Marcus, is a speaker, creator, and plant enthusiast. He began gardening when he bought his first house nearly seven years ago. After killing nine of his original 16 plants, he found himself determined to learn how to care for all living things. He now has around 500 plants at his Texas home. He developed his internet presence by connecting his observations in his garden to greater life lessons, and has been featured in the New York Times, Vogue, and the Los Angeles Times. When he is not in his garden, he is leading presentations, workshops, and seminars with Choice Forward. 



How The Sill Disrupted and Reimagined the Indoor Plant Market
03/09/2021 at 2:00 PM (EST)   |  60 minutes
03/09/2021 at 2:00 PM (EST)   |  60 minutes Before The Sill there were no consumer brands that provided easy access to plants and taught customers how to care for them. In 2012 Eliza Blank filled this gap, launching The Sill – an online plant retailer that makes plants accessible to everyone and demystifies the plant world for novice owners. Eliza will take you through her journey with The Sill, explaining how the company has successfully disrupted the houseplant industry, perfected the online plant buying experience and continues to grow-- fulfilling its mission to “make the experience of discovering the perfect potted plants as wonderful as the plants themselves”. This live event will be an interview with Eliza Blank, CEO of The Sill and moderated by SAF CEO Kate Penn.
Best Practices for Sourcing Plants
03/23/2021 at 2:00 PM (EDT)   |  60 minutes
03/23/2021 at 2:00 PM (EDT)   |  60 minutes You want to break into or grow your plant business, but you’re having trouble sourcing plant material. You’re not alone. Plant veterans from the retail, wholesale and grower segments gather to talk about the state of the supply chain today and best practices for creating or expanding your plant sales. The session will include Q&A and breakouts, so you leave with ideas you can put to use right away.
The Power of Plants: Joy, Healing, Creating Connections and Fighting Isolation
03/30/2021 at 2:00 PM (EDT)   |  60 minutes
03/30/2021 at 2:00 PM (EDT)   |  60 minutes Like each of you, Marcus Bridgewater, aka Garden Marcus, holds a deep-rooted belief in the ultimate power of connecting with nature and that caring for live floriculture creates a purpose and provides healing that cannot be replicated by any other product. Marcus will explain how he has grown a community through sharing this message with the world. In a year of unprecedented challenges for the floral industry, it can be hard to remember that your hard work and perseverance is creating moments of joy for so many people. Marcus will dive into this message and discuss how plants are playing a critical role in fighting social isolation and creating connections, as consumers continue to purchase at higher rates than ever before.