This SafNow series highlights floral industry stories of change, grit and perseverance — and biggest lessons learned — during the pandemic.

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COVID Through My Eyes: Don’t Underestimate Your Team
Recorded 05/05/2021
Recorded 05/05/2021 Tyler Meskers, vice president of Oregon Flowers, a family-owned business in Aurora, Oregon, discussed the importance of his workforce throughout the pandemic.
COVID Through My Eyes: Pandemic Forces Delegation
Recorded 05/12/2021
Recorded 05/12/2021 For Nancy White, owner of The Flower Bar in Larchmont, New York, the COVID-19 pandemic has been a lesson in letting go.
COVID Through My Eyes: Changes That Stick
Recorded 05/26/2021
Recorded 05/26/2021 Georgianne Vinicombe of Monday Morning Flower & Balloon Co in Princeton, New Jersey discusses how reacting to the challenges of the pandemic instilled real change in her operation.
COVID Through My Eyes: A Positive Outlook to Weather the Storm
Recorded 06/02/2021
Recorded 06/02/2021