Holiday Planning

SAF has gathered our newest resources, as well as some glimpses back into last year, to get you ready for the upcoming winter holidays! Forecasting, Social Media, Consumer Insight, Website Optimization - all at your fingertips!

  • Contains 4 Component(s)

    This series of SafNow articles leading up to the winter holidays provides all the insight, tips and advice for a successful holiday season. New articles are added weekly!

    This series of SafNow articles leading up to the winter holidays provides all the insight, tips and advice for a successful holiday season.  New articles are added weekly!

  • Contains 1 Component(s)

    Read how one florist uses holiday themes to appeal to their customers in this Floral Management article.

    Read how one florist uses holiday themes to appeal to their customers in this Floral Management article.  

  • Contains 1 Component(s)

    Here are content ideas for the December holidays, with suggested dates for posting on your Facebook, Instagram and Twitter channels. Use as is, or customize to your liking. While your custom photos will be best as the visuals that go with the text, we’ve provided some examples, as well as ideas for photos and links to download photography from royalty-free sites to get you started.

    Here are content ideas for the December holidays, with suggested dates for posting on your Facebook, Instagram and Twitter channels. Use as is, or customize to your liking. While your custom photos will be best as the visuals that go with the text, we’ve provided some examples, as well as ideas for photos and links to download photography from royalty-free sites to get you started.

  • Contains 1 Component(s)

    Access SAF's Web Banners and Social Media Graphics for the Winter Holidays.

    Access SAF's Web Banners and Social Media Graphics for the Winter Holidays. 

  • Contains 1 Component(s)

    Remind customers that university research has shown that poinsettias are not poisonous to people and animals. SAF’s Poinsettia Brochure and Fliers include information on the toxicity myth and other helpful facts, such as care and handling tips.

    Remind customers that university research has shown that poinsettias are not poisonous to people and animals.

    SAF’s Poinsettia Brochure and Fliers include information on the toxicity myth and other helpful facts, such as care and handling tips.

  • Contains 1 Component(s) Recorded On: 10/23/2020

    Take a glimpse into last year and how the industry was preparing for the Holidays. Originally recorded 10/23/2020: The COVID environment has consumers flocking to flowers and plants as a convenient, beneficial and safe gift — are you ready for that potential surge in sales? Sponsored by FTD and free to SAF members, SAF’s new Holiday Success Series will help you maximize sales and profits during peak buying periods by focusing on topics like website optimization, staffing, sourcing and logistics. Get off the treadmill of your week to take a step back and reflect, unwind and plan for successful holidays in this pandemic environment.

    Join us for a panel discussion, Q&A time, roundtable discussions and a holly jolly virtual happy hour and design demonstration to help you and your shop prepare for a successful December holiday season!


    Why attend? This event will help you:

    • Forecast Sales: What can the spring holidays and Thanksgiving tell us about December sales expectations?
    • Prioritize for Profits: You can’t be all things to all people—learn how to focus on what will have the biggest bottom-line impact.
    • Be Proactive: Hear strategies on managing and motivating your team and creating “plan B’s”—especially if new outbreaks complicate operations and staffing.
    • Ramp Up Social: Whether you’re new to social or a seasoned pro, you can up your game.
    • Get Supply Chain Answers: Suppliers and wholesalers will answer your lingering—and looming—holiday supply questions.
    • Learn from Your Peers: Use the peer to peer roundtables to hear more ideas and implementation strategies.

    Kitty Eckhoff

    Kathleen (Kitty) Eickhoff has owned Albany Country Floral & Gifts in Albany, Minnesota, since 1999. The store, located in a former general store, has 2 full-time employees, in addition to Eickhoff and her husband, and 2 part-time employees year-round.

    Scott Isensee

    Scott Isensee is the general manager of Frank Adams Wholesale Florist, an importer and distributor of cut flowers, greens, floral supplies, and home décor headquartered in Portland, Oregon since 1954. He has worked in the floral industry for 45 years.

    Cameron Pappas

    Cameron Pappas is the vice president and owner of Norton’s Florist, Events & Gift Baskets in Birmingham, Alabama. He is certified public accountant and a member of SAF’s Next Gen Taskforce. Norton’s has one location and 21 full-time and 3 part-time year-round employees.

    Brenda Sterk

    Brenda Sterk is the production, delivery and inventory control manager for Eastern Floral, which has been dedicated to serving West Michigan since 1950. Sterk has worked in the floral industry for 25 years. Eastern Floral has 25 full-time and 10 part-time year-round employees.

    FJ Trzuskowski

    F.J. Trzuskowski is the vice president of sales at Continental Floral Greens, where he oversees all aspects of domestic and international sales of cut greens and pre-made bouquet businesses. He has 28 years’ experience working in the floral industry.