Idea Exchange: Mother’s Day Survey Results
Join us for an all-industry discussion reflecting on Mother’s Day. Floriculture economist Charlie Hall will present the results of an IPSOS consumer survey conducted on behalf of SAF and SAF’s Mother’s Day survey of the floral industry. Professionals from all sectors of the industry are invited to weigh in on how the holiday went from a logistical and sales standpoint — and what that might mean for flower demand for the rest of the year.
Charlie Hall, Ph.D.
Professor and Ellison Chair in International Floriculture
Texas A&M University
A native of North Carolina, Dr. Charlie Hall received a B.S. in AgriculturalEconomics from the University of Tennessee in 1984, a Master's Degree inOrnamental Horticulture and Landscape Design from the University of Tennessee in1986, and his Ph.D. from Mississippi State University. He began his academic careerat Texas A&M University in 1988, where he spent 13 years on the faculty beforejoining the faculty at the University of Tennessee in 2002. In August 2007, Dr. Hallreturned to Texas A&M University as Professor and Ellison Chair inInternational Floriculture.
Dr. Hall's expertise is in the production and marketing of Green Industry crops. He isnationally recognized in academia and among the horticultural clientele he serves. His majorresearch, teaching, & extension areas of specialization include strategic management, marketsituation/outlook, cost accounting, and financial analysis for Green Industry firms.
Dr. Hall currently serves as the Chief Economist for AmericanHort and Co-Chair of theAdvisory Council of Seed Your Future. He is former President and Past-President of the board ofdirectors for America in Bloom. He received the Paul Ecke, Jr. award from the Society of AmericanFlorists for professional contributions to the floral industry and the Porter Henegar Memorial Awardfrom the Southern Nursery Association for significant contributions to ornamental horticulture researchand to the Southern Nursery Association.
He is an Honorary Lifetime Member of the Texas Nursery and Landscape Association and hasreceived TNLA’s Award for Outstanding Service to the Nursery Industry. He is also a member ofthe Hall of Fame and Honorary Lifetime Member of the Tennessee Nursery and LandscapeAssociation. Dr. Hall has received Texas A&M University’s Association of Former Students’Distinguished Achievement Award in Teaching and the Vice Chancellor’s Award in Excellencefor Student Counseling and Relations. He is a member of Alpha Gamma Rho agricultural fraternityand has received their Grand Presidents Award and Brother of the Century designation.