Maximize Your Profits


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What to control and prioritize for maximum profit.

Paul Goodman

Derek Myers, CFP, CPA, PFCI

Crockett, Myers & Associates

As the president of Crockett, Myers and Associates in Glen Burnie, Md., Myers has earned a reputation for providing industry-specific financial advice to florists who want to improve profitability and build a more successful business.

In addition to offering expert insight on daily shop management, Myers guides businesses and individuals toward their financial planning goals through tax, estate and financial planning. Over three decades, he has perfected his Floral Analysis Program. Myers has used the program to analyze the financial statements of hundreds of florists, showing them exactly where to focus their time and energy to reduce costs and increase profits.

An engaging and dynamic speaker, he has led workshops and seminars through SAF and state associations and is a contributing writer for SAF’s Floral Management magazine.

Key:

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Available
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Expenses, COGS and Payroll
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Maximize Profits
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Adding Profitable Volume
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Prioritize Profits
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