Mother’s Day 2020 sales exceeded the expectations of many , according to a survey of SAF members. Seventy percent of floral industry members who were open for Mother’s Day reported an increase in sales. How equipped was the industry to meet the demand, given the staffing and social distancing challenges? What operational changes were employed for Mother’s Day that might stick through the summer? Join industry leaders for a Mother’s Day debrief to discuss what worked, what didn’t and how businesses must adapt their expectations – and operations – are shifting as our industry heads into summer.
Chris Drummond, AAF, PFCI
President, Penny's by Plaza Flowers
Penny's by Plaza Flowers
Chris Drummond is a third-generation florist and president of Penny’s by Plaza Flowers in Philadelphia, Pennsylvania, a multi-store enterprise. He is SAF’s president and has served on the association’s Retailers Council. He has given numerous speeches for a variety of organizations, including Comcast Corporation, Family and Consumer Sciences Association of Philadelphia, and the University of Delaware.
Kaitlin Radebaugh, AAF
Radebaugh's Florist & Greenhouse
Liza Roser
CEO
FiftyFlowers
Liza Roeser is CEO of FiftyFlowers in Boise, Idaho where she focuses on fresh cut flowers. Roeser has previously served on the SAF Wholesalers and Consumer Joint Councils. With over 20 years in the industry, Roeser has grown her skills with an expertise in entrepreneurship and marketing. Last July, she began a two-year term as the Mar Com Chair for the Entrepreneurs Organization. She is noted as an honoree for Idaho Woman of the Year. She served in the Peace Corps and received a Bachelor of Science degree from Texas A&M University. Her article "Palms, Ferns & Tropical Greens" was featured in Rent My Wedding Magazine's winter 2018 issue.
Tim Dewey
Delaware Valley Wholesale Florist
Patrick Busch
Key:
Complete
Next
Failed
Available
Locked