Mother's Day Planning

Webinars, articles and resources for a successful 2021 Mother's Day Holiday.

  • Sales Predictions for Mother's Day

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    Retailers Predict Bump-Up in Mother's Day Sales

    After a successful Valentine’s Day and Easter in 2021, florists are optimistic about Mother’s Day sales this year. In a recent Society of American Florists survey about spring holidays, nearly 73 percent of respondents say they expect Mother’s Day sales to increase compared with 2020.

  • Mother's Day 2020 Debrief

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    Look back on Mother's Day 2020 with this leadership panel holiday debrief.

    Mother’s Day 2020 sales exceeded the expectations of many , according to a survey of SAF members. Seventy percent of floral industry members who were open for Mother’s Day reported an increase in sales. How equipped was the industry to meet the demand, given the staffing and social distancing challenges? What operational changes were employed for Mother’s Day that might stick through the summer? Join industry leaders for a Mother’s Day debrief to discuss what worked, what didn’t and how businesses must adapt their expectations – and operations – are shifting as our industry heads into summer.

    Chris Drummond, AAF, PFCI

    President, Penny's by Plaza Flowers

    Penny's by Plaza Flowers

    Chris Drummond is a third-generation florist and president of Penny’s by Plaza Flowers in Philadelphia, Pennsylvania, a multi-store enterprise. He is SAF’s president and has served on the association’s Retailers Council. He has given numerous speeches for a variety of organizations, including Comcast Corporation, Family and Consumer Sciences Association of Philadelphia, and the University of Delaware.

    Kaitlin Radebaugh, AAF

    Radebaugh's Florist & Greenhouse

    Liza Roser

    Fifty Flowers

    Tim Dewey

    Delaware Valley Wholesale Florist

    Patrick Busch

  • Using Social Media to Boost Mother's Day Sales

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    Here are a five easy-to-implement ideas to use in the weeks leading up to Mother’s Day.

    Get personal in your social media. It’s a known fact that people engage more with posts that include people, so amidst your photos of beautiful flowers that showcase your signature style, feature your employees and customers! Here are a five easy-to-implement ideas. Try one, two or all five in the weeks leading up to Mother’s Day.