November Ultimate Roundtable
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SAF Ultimate level retail members gather monthly for an exclusive cross-segment discussion with growers, wholesalers and suppliers on the most pressing issues in the floral industry. During this one hour virtual gathering, attendees will receive a brief update on production, logistics and manufacturing trends directly from floral industry suppliers, followed by a quick economic outlook from SAF Chief Economist Charlie Hall, Ph.D., the Ellison Chair of Floriculture at Texas A&M University. Afterwards, attendees will participate in a moderated discussion about pre-holiday sales forecasts and consumer buying trends.