Searching for the End of Uncertainty: Keynote & Panel Discussion

Recorded On: 09/22/2021


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Keynote Presentation: Searching for the End of Uncertainty

Speaker: Charlie Hall Ph.D., Ellison Chair in International Floriculture, Texas A&M University

The uncertainty of COVID forced florists to reimagine business models and implement within months changes that would have taken years before. After adapting to these new ways of doing business the industry is now in a vastly different economic climate.

Driven by research and real examples from the past year, Charlie provides a snapshot of the state of the supply chain, the economic outlook for the post-pandemic world and how the industry will evolve over the coming years, including the changing role of the traditional florist, the increased importance of vertical coordination between segments and the consumer behavior trends guiding these insights.

 

Panel Reaction: Searching for the End of Uncertainty

Facilitator- Charlie Hall Ph.D., Ellison Chair in International Floriculture, Texas A&M University

Panelists: Anne Stewart, Smithers-Oasis, Victor Giorgini, Equiflor – Rio Roses, and Susie Bachman West, Bachman's, Inc.

A panel of industry leaders dig into Charlie Hall’s post-pandemic insights during a roundtable discussion about how the shifting economic, consumer and business landscape will influence operations and overall business strategy for the next five years.

You’ll Learn

·       What the retailer, wholesaler and producer look like in 2022 and 2030?

·       How should the shifting consumer behavior, technology and the economy influence how you do business in 2022 and beyond?

·       How should the industry adapt to supply chain disruption?

Charlie Hall, Ph.D.

Professor and Ellison Chair in International Floriculture

Texas A&M University

A native of North Carolina, Dr. Charlie Hall received a B.S. in AgriculturalEconomics from the University of Tennessee in 1984, a Master's Degree inOrnamental Horticulture and Landscape Design from the University of Tennessee in1986, and his Ph.D. from Mississippi State University. He began his academic careerat Texas A&M University in 1988, where he spent 13 years on the faculty beforejoining the faculty at the University of Tennessee in 2002. In August 2007, Dr. Hallreturned to Texas A&M University as Professor and Ellison Chair inInternational Floriculture.

Dr. Hall's expertise is in the production and marketing of Green Industry crops. He isnationally recognized in academia and among the horticultural clientele he serves. His majorresearch, teaching, & extension areas of specialization include strategic management, marketsituation/outlook, cost accounting, and financial analysis for Green Industry firms.

Dr. Hall currently serves as the Chief Economist for AmericanHort and Co-Chair of theAdvisory Council of Seed Your Future. He is former President and Past-President of the board ofdirectors for America in Bloom. He received the Paul Ecke, Jr. award from the Society of AmericanFlorists for professional contributions to the floral industry and the Porter Henegar Memorial Awardfrom the Southern Nursery Association for significant contributions to ornamental horticulture researchand to the Southern Nursery Association.

He is an Honorary Lifetime Member of the Texas Nursery and Landscape Association and hasreceived TNLA’s Award for Outstanding Service to the Nursery Industry. He is also a member ofthe Hall of Fame and Honorary Lifetime Member of the Tennessee Nursery and LandscapeAssociation. Dr. Hall has received Texas A&M University’s Association of Former Students’Distinguished Achievement Award in Teaching and the Vice Chancellor’s Award in Excellencefor Student Counseling and Relations. He is a member of Alpha Gamma Rho agricultural fraternityand has received their Grand Presidents Award and Brother of the Century designation. 

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Keynote Presentation: Searching for the End of Uncertainty
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Panel Reaction: Searching for the End of Uncertainty
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Open to view video.
PDF: Change and Disruption in the Floral Industry
Open to download resource.
Open to download resource.
PDF: The Use of B2B E-commerce Technologies in the Floral Industry
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Open to download resource.