Go behind the scenes with retail florists who have a successful plant presence as they provide short demonstrations and best practices for sourcing, caring for, and selling plants. Topics will include effective in-store and online merchandising, sourcing, how to create interactive plant experiences and educating customers on plant care.

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Gracie Alvarez

Student

Tiger Garden - University of Missouri

Gracie Alvarez is from Little Rock, Arkansas and is currently studying journalism and political science at the University of Missouri where she will graduate in May 2022. Gracie started working at Tiger Garden her freshman year of college and has been there ever since. She helps manage Tiger Garden’s social media and website as well as working day-to-day in the shop. She loves working in floral design because it is an amazing creative outlet, and she loves learning more about different kinds of flowers and plants. She is also appreciative of the opportunity Tiger Garden gives her to learn more about everything it takes to run a retail flower shop. 

Michele Blakeslee

Horticulturist

Nielsen’s Florist & Garden Shop

Michele Blakeslee is a Horticulturist, UConn Graduate and avid gardener who is passionate about plants and pollinators. She is celebrating 12 years at Nielsen’s Florist this year and is known to many as the plant expert or houseplant guru. Michele is known for her help with seasonal containers, educating gardeners in the community and inspiring children about the world of plants through Nielsen’s lectures, hands-on classes and children’s events throughout the year.

With a strong knowledge of herbs, Michele was mentored by the Gilbertie family on the basics of herb and organic vegetable gardening in her earlier years. A few years later, Michele established her own small landscape company providing design, installation and maintenance for perennial and ornamental gardens. Today, she continues to pass along these practical tips and convey the importance of how we can make a difference keeping our earth chemical free. Growing plants should be stress-free and enjoyable and Michele’s philosophy is to inspire people to grow plants inside the home or create outstanding gardens

Eliane Botts

Student

Tiger Garden - University of Missouri

Eliane Botts is a Columbia, Missouri native, a senior German major at the University of Missouri with minors in Plant Science and Art, as well as a student leader at Tiger Garden. Eliane first started working at Tiger Garden the summer before her freshman year at the University of Missouri and has been working there for 3 ½ years now. Along with her academic studies, she has loved working at Tiger Garden for the real-life experience and connections that Tiger Garden allows her to make. She knows it is a unique opportunity to take part in a program that allows her to work alongside her peers to run a business together and always strive to improve Tiger Garden.

Amberlee Gandy

Student

Tiger Garden - University of Missouri

Amberlee Gandy is a member of the student leadership team at Tiger Garden as well as a teaching assistant in the floral design classroom at the University of Missouri. She will be graduating in May 2021 with a bachelor’s degree in Agricultural Education - Leadership and Communications and a certificate in Floral Design. Originally from Gower, Missouri, she has now resided in Columbia, MO for the past three years. Over the course of her time at the University, Amberlee has been involved in the Agricultural Education Program. She began working as a clerical assistant with the department during August 2018 and has been with the program ever since. She served as the 2020 president of Mizzou Ag Ed Society as well as a 2020 Agricultural Education Program Ambassador. Amberlee also found an interest in Mizzou’s Student Chapter of the American Institute of Floral Designers where she served as the 2020 AIFD Liaison. She found her passion for wedding floral design while working at the on campus floral shop throughout the past three years. As she worked her way through the floral design program, Amberlee discovered that she could see herself pursuing floral design as a career. She uses her creativity and originality for telling the stories of others through flowers. 

Terril Nell, Ph.D., AAF

Research Coordinator

American Floral Endowment

Terril A. Nell is Professor Emeritus of Floriculture at the University of Florida. He served as chair of the Environmental Horticulture Department from 1991 – 2012 and he was Professor of Floriculture from 1977 – 2011 before retiring from the University of Florida in 2011. His research results have led to changes in floral industry practices including enhanced production techniques and improved flower and plant longevity. He is a member of the American Academy of Floriculture and received the Paul Ecke Jr. Award from the Society of American Florists for exemplary devotion to profession, industry and community. Terril served on the board of directors of SAF from 1995 – 2007 and was president of the Society of American Florists from 2003 – 2005. He currently serves as the Research Coordinator for the American Floral Endowment.

Heather Waits

President

Bloomtastic Flowers & Events

Heather Waits is president of Bloomtastic Florist Inc., in Upper Arlington, Ohio. An expert on marketing, networking, operations and customer service (particularly in relation to weddings), she has written articles for several industry publications, including Floral Management, Florists’ Review and The Wedding Business Magazine. She has presented sessions at two SAF conventions and served on the Floral Management Advisory Committee. The Knot and Wedding Wire have recognized her work and locals named her shop "Columbus’ best florist.”

Eileen Weber, AAF

Vice President

Lake Forest Flowers

After growing up in her father’s flower shop, Eileen pursued a bachelor’s degree in horticultural production and marketing at Purdue University. It was her love of working with people and the impact of flowers that led Weber to officially join the family business. She has an MBA and serves as vice president of Lake Forest Flowers managing business operations, marketing and community engagement. She teaches floral design at a local art center, garden club programs, private parties and monthly adult and children’s workshops.

Tanner Wheat

Greenhouse Manager/Buyer

Lafayette Florist, Gift Shop and Garden Center

Tanner Wheat attended the Metropolitan State University in Denver, Colorado and joined the family business, where he is now the Greenhouse Manager/Buyer, after a decade long career in the cycling industry. Tanner and his wife, Kayla, an art teacher for Denver Academy, enjoy their days off camping and mountain biking through their beautiful state. Their sidekick Turbo, a rescued retired racing greyhound, visits the greenhouse every day with Tanner and is loved by staff and regular customers. Tanner has attended SAF’s Congressional Action days since 2015, bring the floral industry’s message to Capitol Hill. He is also the past member of the board of directors for the Lafayette Chamber of Commerce. 

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Show and Tell Welcome Video
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Heart of Florida Greenhouses Premier Partner Video
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Select the "View On-Demand Recording" button to begin. Developing Innovative Plants for the Home Space and the Work Place The core of any business is its commitment to service. At Heart of Florida Greenhouses, we strive to offer the best service in the foliage industry. https://heartplants.com
Superior Interior Design Tips from a Plant Installation Pro
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Select the "View On-Demand Recording" button to begin. Eileen Weber saw plant sales at Lake Forest Flowers increase 150 percent in 2020—with a hefty portion coming from plant installations. Learn how to step confidently into customers’ homes and give them a plant experience they want to live with every day.
Give Customers What They Don't Expect! Unique-Sourcing Secrets
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Select the "View On-Demand Recording" button to begin. Ready to add to your plant collection? Eileen Weber tells it like it is—to be successful, you must develop strong relationships with your suppliers. If you want your plant inventory to stand out from the crowd, this is a must-see! Go boldly beyond the basics with sourcing know-how and social media tips
Showroom Goals: Healthy Plants = Healthy Sales
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Select the "View On-Demand Recording" button to begin. If your plants look like an afterthought in your shop, that's exactly what they will be to customers, too. Eileen Weber will show you how to care for and curate your plants so they are healthy, thriving and ready to move out the door.
It's Not a Jungle in There: Ease the Plant-Buying Experience
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Select the "View On-Demand Recording" button to begin. Do your customers have to crouch, climb or search to find your potted plant selections? Michele Blakeslee will show you how to position plants of all sizes so customers can grab and go. Check out the clean organized displays at Nielsen’s and discover how positioning can help shoppers visualize your plants in their home.
Accent Decor Premier Partner Video
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Select the "View On-Demand Recording" button to begin. WE SELL BEAUTIFUL VASES + DECOR TO BEAUTIFUL BUSINESSES In a world filled with so much of the same, we find great value in the power of inspiration. We like to think we go beyond your average wholesale supplier by delighting in the discovery of design-focused vessels and the ability to provide them at prices accessible to all. https://www.accentdecor.com
Handle with Care: Educate New Plant Parents
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Select the "View On-Demand Recording" button to begin. Attracting and retaining plant customers starts in your store. Take it from Nielsen's in-house horticulturist, Michele Blakeslee: don’t send anyone home without the equipment and information needed to grow and care for a healthy plant. From signage to sales technique, every plant encounter should be fueled by facts.
Part 1: Renovation Reveal, Part 2: There’s a Plant for Everyone, Part 3: Social Inspiration
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Select the "View On-Demand Recording" button to begin. Part 1: Renovation Reveal: Tour recently reorganized Greenhouse Take a tour of the recently renovated 5,000-square-foot greenhouse with Tanner Wheat at Lafayette Florist (also featured on the cover of the Jan/Feb issue of Floral Management Magazine). Walk through the aisles to learn what's where—why. Part 2: There’s a Plant for Everyone: Use targeted customer bases to inform purchasing Tanner Wheat knows the importance of finding out what his customers want -- he asks, and he listens. What do new plant customers need? And how can you purchase the best inventory for experienced plant owners? Learn why it is critical to source for a variety of different customers. Part 3: Social Inspiration: Promotion strategies to receive the “likes” your plants deserve Plants make people happy! Make sure this point rings through on your social media channels. Tanner Wheat will show you how! When to have fun (Instagram stories) and what to take seriously (photo resolution, plant names and buying info). Show your followers why you provide the best selection and the most enjoyable plant buying experience.
Want to Create a Plant Customer Community? Try a Plant Swap!
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Select the "View On-Demand Recording" button to begin. Ready to dive into the plant world, but not sure if there's enough demand? Try hosting a plant swap. Heather Waits shows you how this low-cost event works, strategies to spread the word and create a community of plant loving customers.
Secrets from a Potting-Bar Star
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Select the "View On-Demand Recording" button to begin. Heather Waits shows you how to have customers clamoring to visit your potting bar when you stock it with the correct supplies and create a one-of-a kind atmosphere. Plus, keep costs in check with tips for promoting your potting-bar events via social media.
Sign Me Up: Lessons from a Plant-Subscription Pro
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Select the "View On-Demand Recording" button to begin. Learn the do’s and don'ts of launching a successful plant subscription service. Take it from a plant subscription vet, Heather Waits: do your homework, find the right cadence, get your supplies and commit to marketing.
Arrive and Thrive! Welcome Plants into Your Shop the Right Way
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Select the "View On-Demand Recording" button to begin. Terril Nell, Ph.D. provides a step-by-step guide for care—starting with knowing how your grower handles their product impacts quality. From the moment plants arrive at your store avoid common mistakes like overwatering, ethylene exposure, overheating, over cooling and more.
Three Secrets for a Perfect Display: Light, Temperature and Water
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Select the "View On-Demand Recording" button to begin. Terril Nell, Ph.D. shines a light on the essential factors needed to successfully display leafy and flowering potted plants. Cool down your display area, make sure your light level reflects the average home, and only water when needed to start.
Grow Repeat Customers with Care Tips, Advice and Personalized Service
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Select the "View On-Demand Recording" button to begin. Happy customers come back and buy more. Terril Nell, Ph.D. will help you arm customers with the information they need to support long-lasting, fully-opening plants. Providing shoppers with care and handling basics leads to healthy plants and repeat business.
No Space? No Problem! Small Shop Hacks from Dorm-Living Florists
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Select the "View On-Demand Recording" button to begin. No one knows how to maximize space better than college students! Amberlee Gandy will show you all the space-saving moves that have led to success for the Tiger Garden flower and plant shop. From vases and gifts to hanging plants, no product is hidden, and every display is ready for a potential sale.
Passion for Plants: Take a Virtual Tour of a Student-Run Shop
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Select the "View On-Demand Recording" button to begin. See what's on the shelves and in the hearts of this young generation of plant lovers. With a wide range of backgrounds these student florists, like Eliane Botts, know how to keep up with plant trends and cater to their customer base- the Tiger Garden at the University of Missouri does it all!
Quick-Stop Shops: Make it Easy to Grab and Go!
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Select the "View On-Demand Recording" button to begin. When COVID-19 protocols required in-store customer limits, the students running Tiger Garden quickly adapted to create an experience that put safety and sales first. Gracie Alvarez will show you how Tiger Garden used social media, merchandising moxie and creative configurations to make it easy for customers to find what they want and discover new products.