Hear what trends successful plant marketers - with a variety of business models - are watching, and how they leverage those trends in their marketing.  

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Rebekah Gross

Creative Project & Account Manager

Plant Shed New York Flowers

Rebekah Gross is the Creative Project & Account Manager for Plant Shed New York Flowers. She has worked in music, fashion and botanical design throughout her career. She specializes in creative project management, conceptualization and installation of experiential biophilic and floral designs, and managing creative partnerships in the B2B sphere. She currently leads a team of horticulturists and designers to create livingscapes for both private consumers and large business structures.  

Danae Horst

Owner

Folia Collective

Danae was an LA-based photographer and prop stylist when her obsession with plants, and desire to see people feel empowered to care for them, drove her to start Folia Collective, an indoor plant store with stylish goods for plants and plant lovers. Most mornings you'll find her out zipping around wholesale plant nurseries searching for the best plants for the shop. Danae is also an author her book, Houseplants For All, came out in August of 2020 which teaches readers how to fill any home with happy plants. 

Sandy Schroeck, AIFD, PFCI, CFD

Owner

Trend On Design

As the owner of Trend On Design, in Eden Prairie, Minnesota, Sandy Schroeck, AIFD, PFCI, CFD, lives by the mantra “educate, inspire, influence” and it shows. She is passionate about introducing even seasoned floral professionals to new products, current trends, creative mechanics and design techniques to become more innovative and profitable designers. Sandy is an award-winning designer, trend watcher and international educator with extensive experience in the floral industry. She is currently an education specialist for Floriology Nowa design director for Smithers Oasis and works with Len Busch Roses as customer education coordinator. With a strong belief of excellence in design, Sandy is a member of American Institute of Floral Design. She currently serves on the AIFD National Board as a director at large, and has led the AIFD national membership committee, symposium committees and is an AIFD certified evaluator.  She is also certified by the Professional Floral Commentators International and a past winner of the prestigious North Central AIFD Bobbi Cup. Sandy uses her design expertise and passion to convert consumer and color trends into floral sales and with the knowledge that continuing education and a willingness to change are the keys for success. 

Derek Woodruff, AIFD, CFD, PFCI, CF

Owner

Floral Underground

Derek Woodruff joined the floral industry at the age of 16 where he began learning floral design in vocational school and working for a local florist. Since then, he has continued to study the trade through institutes such as Michigan State University, the Michigan Floral Association (MFA), and the American Institute of Floral Designers (AIFD). In 2008 he launched his own business, Floral Underground. Woodruff enjoys presenting on stage, in hands-on workshops, and also online to audiences of floral designers and consumers alike. He has won numerous awards including the 2016 Sylvia Cup Design Competition. 

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Spotlight on Trends Welcome Video
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Accent Decor Premier Partner Video
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Select the "View On-Demand Recording" button to begin. WE SELL BEAUTIFUL VASES + DECOR TO BEAUTIFUL BUSINESSES In a world filled with so much of the same, we find great value in the power of inspiration. We like to think we go beyond your average wholesale supplier by delighting in the discovery of design-focused vessels and the ability to provide them at prices accessible to all. https://www.accentdecor.com
So, You Want to Sell Plants?
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Select the "View On-Demand Recording" button to begin. Ease your nerves with advice on what to sell and how to sell it. Worried you'll dig yourself into debt? Rebekah Gross explains how to start your inventory with low-maintenance, low-risk plants and the importance of creative potting and packaging.
Make B2B Plant Sales Your Business
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Select the "View On-Demand Recording" button to begin. Plant Shed pro, Rebekah Gross, shares how her company made plants as necessary as a WiFi connection for dozens of offices. You'll learn to turn your plant expertise (knowing what can survive, thrive and look alive in all kinds of settings) into client-centric business models for a variety of different clients.
Experiential Retail: Engage Your Customers by Installing a Botanical Bar
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Select the "View On-Demand Recording" button to begin. Along with 46 & Spruce, Derek Woodruff AIFD, CFD, PFCI, CF, aka Derek the Bartender, has assembled everything you need to create your own botanical bar. He unveils the curated kit he developed specifically for retailers—making it easy and fun to enter the indoor plant market and attract customers. Learn how to set-up, host and market your botanical bar in a variety of environments: in-store, virtually or the always popular pop-up shop.
Heart of Florida Greenhouses Premier Partner Video
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Select the "View On-Demand Recording" button to begin. Developing Innovative Plants for the Home Space and the Work Place The core of any business is its commitment to service. At Heart of Florida Greenhouses, we strive to offer the best service in the foliage industry. https://heartplants.com
Building a Plant Empire: Teach customers to love and care for plants in-store and online
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Select the "View On-Demand Recording" button to begin. Danae Horst will take you through her plant journey- from a small pop-up shop to an 1,800 square-foot plant powerhouse. Through plant-centric merchandising and expert product knowledge she’ll teach you how to cultivate the ideal in-store atmosphere and create an engaging online presence through expertly curated social media and a user-friendly website that makes it easy to shop and learn online.
Presenting Plants in a New Light: Give Plants New Life in Glass Vases and Terrariums
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Select the "View On-Demand Recording" button to begin. Discover the NASA-researched wellness benefits of toxin-purifying plants from an original plant influencer and take your skills to a new level by learning the benefits of potting in glass. Plus, Sandy Schroeck, AIFD, PFCI, CFD, showcases a number of ideas for presenting and selling indoor plants.