Valentine's Day Planning
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SAF has gathered our newest resources, as well as some glimpses back into last year, to get you ready for the upcoming Valentine's Day holiday! Forecasting, Staffing, Social Media, Consumer Insight, - all at your fingertips!
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Is your Valentine menu ready? In a recent issue of Floral Management, a few members of the Society of American Florists’ Professional Floral Communicators-International weighed in on some of their favorite flowers and techniques to elevate basic red rose arrangements while easing sticker shock.
Is your Valentine menu ready? In a recent issue of Floral Management, a few members of the Society of American Florists’ Professional Floral Communicators-International weighed in on some of their favorite flowers and techniques to elevate basic red rose arrangements while easing sticker shock.
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SAF provides tips, tricks and guidance leading up to Valentine's Day 2023! SafNow articles will address marketing, labor, supply chain and more, giving you all you need to tackle the challenges of the holiday. New articles added weekly.
SAF provides tips, tricks and guidance leading up to Valentine's Day 2023! SafNow articles will address marketing, labor, supply chain and more, giving you all you need to tackle the challenges of the holiday. New articles added weekly.
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Look back on 2023 and see how florists set their team up for success for Valentine’s Day with design room hacks, strategies to adjust as product sells out, and customer service tips to keep clients happy.
Valentine’s Day Hacks
Set your team up for success for Valentine’s Day with design room hacks, strategies to adjust as product sells out, and customer service tips to keep clients happy. This collaborative, virtual event invites florists to “show and tell” their best tips for surviving the holiday with a content staff.
You’ll learn:
- How to efficiently set up your design room for fast production
- How to adjust product offerings based on inventory
- What to say to customers who order too late for their desired arrangement or delivery date
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With Valentine’s Day approaching it is more important than ever to ensure you have enough staff and that their time is being used effectively for profitability. How do you forecast how much staff you’ll need? How do you ensure that you are staffing for profitability?
Staffing Profitably for Valentine’s Day
With Valentine’s Day approaching it is more important than ever to ensure you have enough staff and that their time is being used effectively for profitability. How do you forecast how much staff you’ll need? How do you ensure that you are staffing for profitability? Long-time financial industry expert Paul Goodman, MBA, PFCI, will break down the steps of a staffing analysis to help you prepare to make the most of your employees’ time during one of the busiest – and most profitable – floral holidays. You’ll leave this webinar with tips you can put into practice immediately. This info-packed session includes time at the end for questions with Goodman.
Paul Goodman, MBA, CPA, PFCI
President
Floral Finance Business Services
Paul Goodman, president of Floral Finance Business Services, Inc., in Jenks, Oklahoma., packs in audiences no matter the venue — from wholesale house back rooms to convention stages to think-tank conferences — to hear his presentations on “Controlling COGS” and “Controlling Payroll.” Goodman is the author of The Profit Minded Florist, is the editor of Teleflora's monthly publication Floral Finance and writes features for SAF’s Floral Management magazine. He created Rosebud, the forerunner to the Teleflora’s Eagle software. In 2001, the Michigan Floral Association recognized him with its National Service Award. Goodman holds an MBA from Stanford University and formerly owned a large retail shop in the Pacific Northwest. He published a book titled, “It’s Never Too Late To Finish Well.”
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Access SAF's tools, information, and advice for the holidays. Includes Social Media graphics, sales surveys, Valentine's Day tips and more! **NEWLY ADDED - Social Media Content Calendar! **
Access SAF's tools, information, and advice for the holidays. Includes Social Media graphics, sales surveys, Valentine's Day tips and more!