Valentine's Day Planning

SAF has gathered our newest resources, as well as some glimpses back into last year, to get you ready for the upcoming Valentine's Day holiday! Forecasting, Staffing, Social Media, Consumer Insight,  - all at your fingertips!

  • Contains 2 Component(s)

    This series of SafNow articles leading up to Valentine's Day provides all the insight, tips and advice for a successful holiday. New articles are added weekly!

    This series of SafNow articles leading up to Valentine's Day provides all the insight, tips and advice for a successful holiday.  New articles are added weekly!

  • Contains 1 Component(s) Recorded On: 01/11/2022

    With Valentine’s Day approaching it is more important than ever to ensure you have enough staff and that their time is being used effectively for profitability. How do you forecast how much staff you’ll need? How do you ensure that you are staffing for profitability?

    Staffing Profitably for Valentine’s Day

    With Valentine’s Day approaching it is more important than ever to ensure you have enough staff and that their time is being used effectively for profitability. How do you forecast how much staff you’ll need? How do you ensure that you are staffing for profitability?  Long-time financial industry expert Paul Goodman, MBA, PFCI, will break down the steps of a staffing analysis to help you prepare to make the most of your employees’ time during one of the busiest – and most profitable – floral holidays. You’ll leave this webinar with tips you can put into practice immediately. This info-packed session includes time at the end for questions with Goodman. 

    Paul Goodman, MBA, CPA, PFCI

    President

    Floral Finance Business Services

    Paul Goodman, president of Floral Finance Business Services, Inc., in Jenks, Oklahoma., packs in audiences no matter the venue — from wholesale house back rooms to convention stages to think-tank conferences — to hear his presentations on “Controlling COGS” and “Controlling Payroll.” Goodman is the author of The Profit Minded Florist, is the editor of Teleflora's monthly publication Floral Finance and writes features for SAF’s Floral Management magazine. He created Rosebud, the forerunner to the Teleflora’s Eagle software. In 2001, the Michigan Floral Association recognized him with its National Service Award. Goodman holds an MBA from Stanford University and formerly owned a large retail shop in the Pacific Northwest. He published a book titled, “It’s Never Too Late To Finish Well.” 

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    Access SAF's tools, information, and advice for the holidays. Includes Social Media graphics, sales surveys, Valentine's Day tips and more! **NEWLY ADDED - Social Media Content Calendar! **

    Access SAF's tools, information, and advice for the holidays.  Includes Social Media graphics, sales surveys, Valentine's Day tips and more!

  • Contains 2 Component(s)

    Look back to 2021, when Valentine’s Day 2021 fell on a Sunday, during a holiday week and in the midst of a global pandemic.

    Recorded December 2020:  Valentine’s Day 2021 falls on a Sunday, during a holiday week and in the midst of a global pandemic. Feeling overwhelmed? Join us for a targeted panel discussion that features cross-segment insight followed by Q&A time and peer-to-peer roundtable discussions focused on how industry members are turning challenges into opportunities and working through questions related to supply chain slowdowns, logistics, operations, safety, marketing and more. As the discussion winds down, a virtual happy hour and design demonstration will help you reconnect with industry friends and get the inspiration you need to kick-off a strong, successful Valentine’s Day.

    Carly Anechiarico

    Blossom Flower Shops

    Carly's Bio here