June Idea Exchange: Sustainability

Sustainability 

Sustainability is not just a buzz word. Research shows that consumers are increasingly concerned about how their purchases are affecting the environment and the lives of workers. They want to do business with companies that are helping the environment, and they are willing to pay more for products from such businesses. Join your peers to learn how you can source products and implement sustainable practices in your business — and how you market and talk about those practices to your customers.   

Come prepared to learn and discuss: 

• Sustainable practices any florist can implement 
• How to think about what you CAN do rather than what you can’t 
• Market sustainable products, practices, and events without greenwashing 
• Talking with customers — and the media — about the floral industry’s carbon footprint