COVID-19 has changed consumer behavior and expectations, and with it, the way a retail florist sells flowers.

Delivery is a key component of a retail florists’ business because it offers consumers a convenience while giving florists a competitive edge.

Economic uncertainties continue as the COVID-19 pandemic enters its third year of disrupting labor and the supply chain, which is driving up costs. How will those factors affect the floral industry this year?

Customer service starts in the store with clear communication. Whether it is communication between an employee and customer or employee and manager, there is often a disconnect that causes frustration, dissension, and even turnover.