Marketing Messages That Sell

What communication strategies are helping local florists connect most effectively with customers right now — encouraging them to buy more flowers more often? Join Jennifer Barnard of Tillie’s Flower Shop in Wichita, Kansas, for a practical discussion about how she’s promoted her family business throughout the pandemic by focusing on key messages, emphasizing the power of flowers and stepping outside of her comfort zone to deliver the content, products and services that resonate with customers and drive everyday sales.