Marketing of Flowers 101: Strategy & Introduction to Social Media
A strong social media presence is imperative to successfully marketing your business! Learn fundamental skills and feel confident managing your channels.
Learn how to Identify your consumer base, target market and which social media channels are best for your business needs.
The basics of creating and editing photos and videos that showcase your offerings, resonate with your shoppers and turn into sales.
This course provides downloadable resources and links to additional learnings, which you can use as a base to develop a social media strategy for your business.
Perfect for anyone looking for basic social media skills
Renato Segueco, AAF, PFCI
Vice President Digital Strategy and Education, BloomNet
|Renato serves as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. His primary role is to serve florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web traffic and engage customers. He also serves as lead bsuiness educator at Floriology Institute in Jacksonville, FL and on the new Floriology Now online learning platform at www.floriologyinstitute.com. Presentation topics include new technology, digital marketing strategy and business, consumer and demographic trends. Prior, he served as Chief Information Officer (CIO) for the Society of American Florists (SAF).|
|You will also usually find Renato speaking at your local floral industry show or engage with him online on Facebook, Instagram or LinkedIn; or visit his blog at www.sogueco.com.|
|Floriology is a floral education center offering in-person design and business classes in Jacksonville, FL, virtual, hands-on interactive classes through Zoom and video-on-demand instruction on our new Floriology NOW learning platform released in 2020.|
|Floriology courses featured on the SAF LMS are part of the Floriology NOW education community and will give you a first-hand look into the quality of education provided and the comprehensive information shared in all Floriology courses. Visit www.floriologyinstitute.com and be sure to apply coupon SAF1884 toward the purchase of a Premium Floriology NOW subscription. You will receive full credit for what you paid for the SAF Career Connection subscription. Plus, we will credit you an additional 10 percent off the subscription price as our way of supporting your learning journey.|
|Floriology design team instructors are considered some of the best in the industry and include Floriology Director of Education Jackie Lacey, AAF, AIFD, CFD, PFCI, Sharon McGukin, AAF, AIFD, PFCI, Sandy Schroeck, AAF, AIFD, PFCI, Alejandro Figueria, AIFD, and Donald Yim, AIFD, PFCI.|
|Our Digital Marketing and business courses are taught by the VP of Digital Marketing at BloomNet and former CIO at Society of American Florists Renato Cruz Sogueco, AAF, PFCI.|
|Topics you will discover from our in-person courses, virtual interactive classes and through Floriology Now include foundational floristry, wedding bouquets, wedding trends, sympathy and funeral design, everyday design such as round arrangements, incorporating wire into designs and insight into preparing for state and national floral certification and designing for competitions.|
|Join our education community by visiting www.floriologyinstitute.com and be sure to apply coupon SAF1884 to receive full credit from what you paid for the SAF Career Connection toward the purchase of a Premium Floriology NOW subscription. Plus, we will credit an additional 10 percent off the subscription price as our way of supporting your learning journey.|