Searching for the End of Uncertainty: Keynote & Panel Discussion
Recorded On: 09/22/2021
Keynote Presentation: Searching for the End of Uncertainty
Speaker: Charlie Hall Ph.D., Ellison Chair in International Floriculture, Texas A&M University
The uncertainty of COVID forced florists to reimagine business models and implement within months changes that would have taken years before. After adapting to these new ways of doing business the industry is now in a vastly different economic climate.
Driven by research and real examples from the past year, Charlie provides a snapshot of the state of the supply chain, the economic outlook for the post-pandemic world and how the industry will evolve over the coming years, including the changing role of the traditional florist, the increased importance of vertical coordination between segments and the consumer behavior trends guiding these insights.
Panel Reaction: Searching for the End of Uncertainty
Facilitator- Charlie Hall Ph.D., Ellison Chair in International Floriculture, Texas A&M University
Panelists: Anne Stewart, Smithers-Oasis, Victor Giorgini, Equiflor – Rio Roses, and Susie Bachman West, Bachman's, Inc.
A panel of industry leaders dig into Charlie Hall’s post-pandemic insights during a roundtable discussion about how the shifting economic, consumer and business landscape will influence operations and overall business strategy for the next five years.
· What the retailer, wholesaler and producer look like in 2022 and 2030?
· How should the shifting consumer behavior, technology and the economy influence how you do business in 2022 and beyond?
· How should the industry adapt to supply chain disruption?