View the presentation slides from Seed Your Future's session at SAF's 2022 Annual convention. Did you know that you have a wealth of talent in your own backyard—people who are seeking out the kind of creative, satisfying work that can be found in the floral industry? They’re in local high schools, vocational academies and colleges. But more than likely, they know little about our industry. If you know how to reach them, you’ll reap the rewards.

Green Career Week, which takes place in March and October each year, is an initiative created by the Society of American Florists’ partner organization, Seed Your Future, to promote career opportunities in horticulture and floriculture to students. The event asks businesses to speak to high school students about their business and/or use Seed Your Future’s resources to promote green careers on social media.