Get personal in your social media. It’s a known fact that people engage more with posts that include people, so amidst your photos of beautiful flowers that showcase your signature style, feature your employees and customers! Here are a five easy-to-implement ideas. Try one, two or all five in the weeks leading up to Mother’s Day.

Mother’s Day 2020 sales exceeded the expectations of many , according to a survey of SAF members. Seventy percent of floral industry members who were open for Mother’s Day reported an increase in sales. How equipped was the industry to meet the demand, given the staffing and social distancing challenges? What operational changes were employed for Mother’s Day that might stick through the summer? Join industry leaders for a Mother’s Day debrief to discuss what worked, what didn’t and how businesses must adapt their expectations – and operations – are shifting as our industry heads into summer.

After a successful Valentine’s Day and Easter in 2021, florists are optimistic about Mother’s Day sales this year. In a recent Society of American Florists survey about spring holidays, nearly 73 percent of respondents say they expect Mother’s Day sales to increase compared with 2020.