Weddings and Events
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Unlock the secrets to stunning (and profitable!) weddings and events with our comprehensive resource package. Dive into essential topics such as crafting contracts, mastering the art of designing exquisite wedding bouquets, and demystifying pricing strategies. With a wealth of expert-curated resources, this package equips florists and designers with the knowledge and skills to create unforgettable moments for every celebration.
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Contains 4 Component(s)
Dive into a curated collection of insightful articles from Floral Management, offering expert advice and industry insights to elevate your understanding of weddings and events. From trends to tips, these articles provide invaluable knowledge to empower florists and designers in creating memorable experiences for their clients
Dive into a curated collection of insightful articles from Floral Management, offering expert advice and industry insights to elevate your understanding of weddings and events. From trends to tips, these articles provide invaluable knowledge to empower florists and designers in creating memorable experiences for their clients
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Contains 9 Component(s)
In this course, sponsored and presented by Details Flowers, you will learn • The essential elements of a proposal – what makes a winning contract. Through format, layout, design, colors, personal touches and more, you’ll discover tips that make you and your contract stand out from the competition. • Contract Terms you can’t afford to get wrong- the clauses that are imperative to any event contract and why they are so important. Plus, the terms that are very often overlooked, but ensure you are prepared for anything. • Best Practices- a proposal is one of the first opportunities to showcase your business. The expert insights and resources in this course help you communicate your dedication, experience, and work ethic through the essential elements of a wedding proposal and important contract terms that every florist should be using.
In this course, sponsored and presented by Details Flowers, you will learn
• The essential elements of a proposal – what makes a winning contract. Through format, layout, design, colors, personal touches and more, you’ll discover tips that make you and your contract stand out from the competition.
• Contract Terms you can’t afford to get wrong- the clauses that are imperative to any event contract and why they are so important. Plus, the terms that are very often overlooked, but ensure you are prepared for anything.
• Best Practices- a proposal is one of the first opportunities to showcase your business. The expert insights and resources in this course help you communicate your dedication, experience, and work ethic through the essential elements of a wedding proposal and important contract terms that every florist should be using.
Corrine Heck
Founder & CEO
Details Flowers Software
Corrine Heck is the founder and CEO of Details Flowers Software, a program she created to help florists and event planners. Corrine began her career in the floral industry at a young age and rose through the ranks, learning the ins and outs of wedding floristry and event design until she was able to open her own floral shop. She went on to produce over 800 events in Central Florida and saw a gap in the market for florists and event planners: an all-in-one software solution to assist them manage costs, productivity, and organization. She established Details Flowers Software in 2015, based on her significant expertise as a florist and her creative energy, and has since grown the platform to include an international clientele of not only florists, but also farmers, distributors, and breeders of flowers from all over the world. Details Flowers Software is headquartered in Ormond Beach, Florida, where Corrine lives with her husband of 20 years, Gregory, and their three children, Avery, Amelia and Aiden.
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Contains 19 Component(s)
This course covers basics that can turn any designer into a wedding expert including terminology and how to work with clients to ensure your designs meet their expectations and budget. Expert insights and step by step design demos teach the mechanics and production of the most common wedding bouquets and design projects you can practice on your own.
Weddings are back and busier than ever! Save on training time and move employees from daily production into wedding design.
This course covers basics that can turn any designer into a wedding expert including terminology and how to work with clients to ensure your designs meet their expectations and budget.
Expert insights and step by step design demos teach the mechanics and production of the most common wedding bouquets and design projects you can practice on your own.
Perfect for a designer who needs continuing education or wants to gain experience in the wedding arena.
Sandy Schroeck, AIFD, CFD,PFCI
Owner
Trend On Design
As the owner of Trend On Design, in Eden Prairie, Minn., Schroeck lives by the mantra “educate, inspire, influence” and it shows. She thrives on the energy of a crowd, and she’s passionate about introducing even seasoned floral professionals to new products, creative mechanics and design techniques to become more innovative and profitable designers.
Sandy Schroeck is an award-winning designer, trend watcher and educator with extensive experience in the floral industry. Having gained professional retail and wholesale experience during her career, Sandy has a unique perspective for the promotion of successful floral and gift businesses. With a strong belief of excellence in design, Sandy is a member of the American Institute of Floral Design.Floriology is a floral education center offering in-person design and business classes in Jacksonville, FL, virtual, hands-on interactive classes through Zoom and video-on-demand instruction on our new Floriology NOW learning platform released in 2020. Floriology courses featured on the SAF LMS are part of the Floriology NOW education community and will give you a first-hand look into the quality of education provided and the comprehensive information shared in all Floriology courses. Visit www.floriologyinstitute.com and be sure to apply coupon SAF1884 toward the purchase of a Premium Floriology NOW subscription. You will receive full credit for what you paid for the SAF Career Connection subscription. Plus, we will credit you an additional 10 percent off the subscription price as our way of supporting your learning journey. Floriology design team instructors are considered some of the best in the industry and include Floriology Director of Education Jackie Lacey, AAF, AIFD, CFD, PFCI, Sharon McGukin, AAF, AIFD, PFCI, Sandy Schroeck, AAF, AIFD, PFCI, Alejandro Figueria, AIFD, and Donald Yim, AIFD, PFCI. Our Digital Marketing and business courses are taught by the VP of Digital Marketing at BloomNet and former CIO at Society of American Florists Renato Cruz Sogueco, AAF, PFCI. Topics you will discover from our in-person courses, virtual interactive classes and through Floriology Now include foundational floristry, wedding bouquets, wedding trends, sympathy and funeral design, everyday design such as round arrangements, incorporating wire into designs and insight into preparing for state and national floral certification and designing for competitions. Join our education community by visiting www.floriologyinstitute.com and be sure to apply coupon SAF1884 to receive full credit from what you paid for the SAF Career Connection toward the purchase of a Premium Floriology NOW subscription. Plus, we will credit an additional 10 percent off the subscription price as our way of supporting your learning journey. -
Contains 1 Component(s)
Vince and Carolyn Butera of Butera the Florist, long-time retail florist and now event-only florists, will share ideas on how to change and operate as an event florist to control costs of goods, promote their brand and stay profitable.
Florists need to be more astute than ever with their bottom line due to rapidly increasing costs of goods, new consumer demands and supply issues. Vince and Carolyn Butera of Butera the Florist, long-time retail florist and now event-only florists, will share ideas on how to change and operate as an event florist to control costs of goods, promote their brand and stay profitable.
You'll learn:
- How to price for profit
- How to gain and maximize your client's trust
- Creative ideas for strategic planning
Vince Butera
President
Butera The Florist
Vincenzo Butera AAF, AIFD, PFCI
Vince is Co-Founder and Floral Artisan of Butera The Florist, which opened in 1980 in York, PA. His love of floral design began at age 6 when he crafted centerpieces from cut pine branches in his yard. Now six decades later and a few letters behind his name, Vince is still passionate about his artistry. He and Carolyn, his wife of 42 years, recently fulfilled their dream of living in Maine. They now operate Butera The Florist as a Wedding & Event only business in a studio attached to their circa 1840 sea captain’s home on the Blue Hill Peninsula. The Buteras are Floral Management’s 2015 Marketer of the Year.
Carolyn Butera
Butera The Florist
With formal training as an educator, Carolyn has enjoyed three careers during her adult years in the areas of education, business and art. Gifted with the ability to bring synergy to long term vision, short term goals, written plans, and the execution of tasks, her expertise has been utilized since the inception of Butera The Florist. In addition to being Co-Founder with her husband, Carolyn is now a watercolor artist, specializing in Maine mussel shells. Vince and Carolyn are delightfully at home in their new setting, with the ocean view, their adult children and grandchildren all nearby.