All six on-demand sessions are available to you in this Convention package.

Access these resources to help you implement an incentive program to attract and retain labor, as well as motivate your team!

Industry members share stories of dramatic transformations – to their operations, their teams, culture, their product lines, and themselves, personally.

Discover how an incentive program revolutionized one florist’s business and how you can scale a program based on your business size and model. You’ll learn: • How to structure an incentive program for different positions. • How “blended” programs can work for teams that work across multiple departments. • How to avoid the typical missteps of bonus and incentive programs.

Be a plant breeder for a day! Follow along as we breed, trial and launch a new variety into the market. Get an inside look at how plant breeders work alongside with nature to bring new and exciting colors, habits and textures to brighten our world. Learn how industry input into this process can help us create better varieties for you!

COVID has unleashed a swath of consumers who are flocking online to buy flowers and plants. In his keynote address, Google’s Chief Search Evangelist, Nicolas Darveau-Garneau, provided a playbook for using online advertising to attract these consumers to your brand. Inspired by Nicholas’s insights, a panel of seasoned retailers who’ve implemented paid search and other online advertising tactics – and learned lessons along the way – share their own best practices for optimizing your paid acquisition strategy.

Charlie Hall provides a snapshot of the state of the supply chain, the economic outlook for the post-pandemic world and how the industry will evolve over the coming years, including the changing role of the traditional florist, the increased importance of vertical coordination between segments and the consumer behavior trends guiding these insights. An industry panel reacts to Charlie Hall's keynote. Also included are Kate Penn’s Intro: “State of the Floral Industry” and Charlie Hall’s Research papers: Changes & Disruption in the Floral Industry and B2B Commerce in the Floral Industry.

Learn how Seed Your Future is driving interest in careers in floriculture and horticulture, and how you can use their tools to do the same in your community.