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  • Contains 1 Component(s) Includes a Live Web Event on 04/05/2022 at 2:00 PM (EDT)

    Customer service starts in the store with clear communication. Whether it is communication between an employee and customer or employee and manager, there is often a disconnect that causes frustration, dissension, and even turnover.

    Customer service starts in the store with clear communication. Whether it is communication between an employee and customer or employee and manager, there is often a disconnect that causes frustration, dissension, and even turnover. In this fun and informative session for both owners/managers and employees, Vonda LaFever AIFD, PFCI and Lori Wilson of Flower Clique share real stories of what owners thought they communicated clearly and how it was perceived differently. You’ll walk away knowing the most common areas of miscommunication; how to articulate your expectations and break down misunderstandings; what every owner/manager wants their team to know; what every employee wishes they could tell their boss; and what every customer wants a flower shop to know.

    Vonda LaFever, AIFD, CFD, PFCI

    Founder & CEO

    Flower Clique

    Vonda LaFever AIFD, CFD, PFCI

    A successful entrepreneur with over 40 years of experience in the floral industry, Vonda is widely respected for both her creative talent and business knowledge. Her past accolades include retail shop owner, Teleflora Unit President and Unit Director, college professor, Academy Awards Designer, White House Special Events Designer, and published contributor to Flowers& and Flowers Are Forever. She has been actively involved in AIFD since 1989, including roles on the National Board and Membership Committee, Program Coordinator, and as a Main Stage Presenter. She is the founder and CEO of Flower Clique, proud Teleflora Education Specialist, and co-host of the top floral podcast, The Business & Pleasure of Flowers. Vonda's excitement for this industry began as a 14-year-old girl sweeping the floors of a flower shop, and her ever-growing passion and dedication will continue for decades to come. 

     

    Lori Wilson

    Director of Community

    Flower Clique

    Lori Wilson

    As the Director of Community for Flower Clique, Lori brings her background of 20+ years in education and her passion for connection to our ever-changing industry. Her focus is on helping business owners lead their team with excellence, with emphasis on sales and leadership effectiveness, employee motivation, and transformative mentoring. Lori's undeniable passion for ongoing education has led to roles as a presenter and panelist at the Society of American Florists and Texas State Floral Association. She is the co-host of the top floral podcast, The Business & Pleasure of Flowers, has over ten years of experience in the floral industry, and is the mother to three wonderful children.

  • Contains 1 Component(s) Includes a Live Web Event on 03/15/2022 at 2:00 PM (EDT)

    Economic uncertainties continue as the COVID-19 pandemic enters its third year of disrupting labor and the supply chain, which is driving up costs. How will those factors affect the floral industry this year?

    Economic uncertainties continue as the COVID-19 pandemic enters its third year of disrupting labor and the supply chain, which is driving up costs. How will those factors affect the floral industry this year? Economist Charlie Hall, Ph.D, and the Ellison Chair of Floriculture at Texas A&M University, will share his economic outlook — including insights on inflation — and will analyze the results of the Society of American Florists’ Valentine’s Day survey conducted by IPSOS.

     

    Charlie Hall, Ph.D.

    Professor and Ellison Chair in International Floriculture

    Texas A&M University

    A native of North Carolina, Dr. Charlie Hall received a B.S. in AgriculturalEconomics from the University of Tennessee in 1984, a Master's Degree inOrnamental Horticulture and Landscape Design from the University of Tennessee in1986, and his Ph.D. from Mississippi State University. He began his academic careerat Texas A&M University in 1988, where he spent 13 years on the faculty beforejoining the faculty at the University of Tennessee in 2002. In August 2007, Dr. Hallreturned to Texas A&M University as Professor and Ellison Chair inInternational Floriculture.

    Dr. Hall's expertise is in the production and marketing of Green Industry crops. He isnationally recognized in academia and among the horticultural clientele he serves. His majorresearch, teaching, & extension areas of specialization include strategic management, marketsituation/outlook, cost accounting, and financial analysis for Green Industry firms.

    Dr. Hall currently serves as the Chief Economist for AmericanHort and Co-Chair of theAdvisory Council of Seed Your Future. He is former President and Past-President of the board ofdirectors for America in Bloom. He received the Paul Ecke, Jr. award from the Society of AmericanFlorists for professional contributions to the floral industry and the Porter Henegar Memorial Awardfrom the Southern Nursery Association for significant contributions to ornamental horticulture researchand to the Southern Nursery Association.

    He is an Honorary Lifetime Member of the Texas Nursery and Landscape Association and hasreceived TNLA’s Award for Outstanding Service to the Nursery Industry. He is also a member ofthe Hall of Fame and Honorary Lifetime Member of the Tennessee Nursery and LandscapeAssociation. Dr. Hall has received Texas A&M University’s Association of Former Students’Distinguished Achievement Award in Teaching and the Vice Chancellor’s Award in Excellencefor Student Counseling and Relations. He is a member of Alpha Gamma Rho agricultural fraternityand has received their Grand Presidents Award and Brother of the Century designation. 

  • Contains 1 Component(s) Includes a Live Web Event on 03/08/2022 at 2:00 PM (EST)

    Delivery is a key component of a retail florists’ business because it offers consumers a convenience while giving florists a competitive edge.

    Delivery is a key component of a retail florists’ business because it offers consumers a convenience while giving florists a competitive edge. However, it can be a tricky service that if not done properly can eat into your bottom line. Find out how to set delivery zones and charges, track drivers’ productivity, and hire quality drivers with long-time financial industry expert Paul Goodman, MBA, PFCI. This informative session includes time at the end for questions with Goodman.

    Paul Goodman, MBA, CPA, PFCI

    President

    Floral Finance Business Services

    Paul Goodman, president of Floral Finance Business Services, Inc., in Jenks, Oklahoma., packs in audiences no matter the venue — from wholesale house back rooms to convention stages to think-tank conferences — to hear his presentations on “Controlling COGS” and “Controlling Payroll.” Goodman is the author of The Profit Minded Florist, is the editor of Teleflora's monthly publication Floral Finance and writes features for SAF’s Floral Management magazine. He created Rosebud, the forerunner to the Teleflora’s Eagle software. In 2001, the Michigan Floral Association recognized him with its National Service Award. Goodman holds an MBA from Stanford University and formerly owned a large retail shop in the Pacific Northwest. He published a book titled, “It’s Never Too Late To Finish Well.” 

  • Contains 1 Component(s) Includes a Live Web Event on 02/22/2022 at 2:00 PM (EST)

    COVID-19 has changed consumer behavior and expectations, and with it, the way a retail florist sells flowers.

    COVID-19 has changed consumer behavior and expectations, and with it, the way a retail florist sells flowers. Tim Huckabee, president of FloralStrategies and a floral sales trainer for 25 years, will reveal the latest sales tactics to appeal to today’s consumer. Huckabee will share real stories and insight from helping hundreds of flower shops adjust their sales methods during the pandemic. You’ll learn how phone sales have changed and the new techniques your staff needs to know; what customers expect to see when they shop your website; and the best new ways to engage walk-in customers to optimize their shopping experience.

    Tim Huckabee

    President

    FloralStrategies

    Tim Huckabee, FSC, is the President and founder of FloralStrategies and a regular contributor to Floral Management magazine.

  • Contains 3 Product(s) 3 new product(s) added recently

    Plant sales continue to be strong, and this resource collection is here to assist you in connecting with your customers on this trend, providing tips on sales, care and handling, and opportunities to get your customers excited about plants!

    Plant sales continue to be strong, and this resource collection is here to assist you in connecting with your customers on this trend, providing tips on sales, care and handling, and opportunities to get your customers excited about plants!

  • Contains 1 Component(s) Recorded On: 01/18/2022

    Join this informal virtual gathering of retailers, wholesalers and growers, to troubleshoot solutions to the supply chain challenges.

    Idea Exchange: Supply Chain 

    Join this informal virtual gathering of retailers, wholesalers and growers, to troubleshoot solutions to the supply chain challenges. We'll kick off the discussion with a quick status report on the supply chain: where are the biggest bottleneck? How might they impact Valentine's Day and the spring holidays? Then we'll open up the discussion so attendees can ask questions and share the strategies they’ve developed to cope with tight availability of product. Industry professionals with deep knowledge about the floral supply chain will be on hand to answer questions. Join this robust discussion so you can better navigate the ongoing supply issues.

  • Contains 4 Product(s)

    SAF has gathered our newest resources, as well as some glimpses back into last year, to get you ready for the upcoming Valentine's Day holiday! Forecasting, Staffing, Social Media, Consumer Insight, - all at your fingertips!

    SAF has gathered our newest resources, as well as some glimpses back into last year, to get you ready for the upcoming Valentine's Day holiday! Forecasting, Staffing, Social Media, Consumer Insight,  - all at your fingertips!

  • Contains 1 Component(s) Recorded On: 01/11/2022

    With Valentine’s Day approaching it is more important than ever to ensure you have enough staff and that their time is being used effectively for profitability. How do you forecast how much staff you’ll need? How do you ensure that you are staffing for profitability?

    Staffing Profitably for Valentine’s Day

    With Valentine’s Day approaching it is more important than ever to ensure you have enough staff and that their time is being used effectively for profitability. How do you forecast how much staff you’ll need? How do you ensure that you are staffing for profitability?  Long-time financial industry expert Paul Goodman, MBA, PFCI, will break down the steps of a staffing analysis to help you prepare to make the most of your employees’ time during one of the busiest – and most profitable – floral holidays. You’ll leave this webinar with tips you can put into practice immediately. This info-packed session includes time at the end for questions with Goodman. 

    Paul Goodman, MBA, CPA, PFCI

    President

    Floral Finance Business Services

    Paul Goodman, president of Floral Finance Business Services, Inc., in Jenks, Oklahoma., packs in audiences no matter the venue — from wholesale house back rooms to convention stages to think-tank conferences — to hear his presentations on “Controlling COGS” and “Controlling Payroll.” Goodman is the author of The Profit Minded Florist, is the editor of Teleflora's monthly publication Floral Finance and writes features for SAF’s Floral Management magazine. He created Rosebud, the forerunner to the Teleflora’s Eagle software. In 2001, the Michigan Floral Association recognized him with its National Service Award. Goodman holds an MBA from Stanford University and formerly owned a large retail shop in the Pacific Northwest. He published a book titled, “It’s Never Too Late To Finish Well.” 

  • Contains 2 Component(s)

    Look back to 2021, when Valentine’s Day 2021 fell on a Sunday, during a holiday week and in the midst of a global pandemic.

    Recorded December 2020:  Valentine’s Day 2021 falls on a Sunday, during a holiday week and in the midst of a global pandemic. Feeling overwhelmed? Join us for a targeted panel discussion that features cross-segment insight followed by Q&A time and peer-to-peer roundtable discussions focused on how industry members are turning challenges into opportunities and working through questions related to supply chain slowdowns, logistics, operations, safety, marketing and more. As the discussion winds down, a virtual happy hour and design demonstration will help you reconnect with industry friends and get the inspiration you need to kick-off a strong, successful Valentine’s Day.

    Carly Anechiarico

    Blossom Flower Shops

    Carly's Bio here

  • Contains 7 Component(s)

    When it comes to hiring, do you really know what you need? Take a step back and rethink your hiring process. In just under an hour, you'll learn: Where to Start: Identify and clearly define the responsibilities, skills and qualities your ideal candidate should possess - and what training, benefits, and future career opportunities the role offers. Job Descriptions: Develop the framework for a well-written job description, interview questions, and onboarding materials that communicate your expectations and attract candidates who will help achieve your business goals. The Interview Process: Conduct a successful interview that will ensure each candidate leaves with a clear understanding of the role and a positive view of your business. Learn tips for effective virtual interviews and how to implement applicant tracking software.

    When it comes to hiring, do you really know what you need?  Take a step back and rethink your hiring process.  

    In just under an hour, you'll learn: 

    Where to Start:  Identify and clearly define the responsibilities, skills and qualities your ideal candidate should possess - and what training, benefits, and future career opportunities the role offers. 

    Job Descriptions: Develop the framework for a well-written job description, interview questions, and onboarding materials that communicate your expectations and attract candidates who will help achieve your business goals.  

    The Interview Process:   Conduct a successful interview that will ensure each candidate leaves with a clear understanding of the role and a positive view of your business. Learn tips for effective virtual interviews and how to implement applicant tracking software.


    Glenna Hecht

    Owner, Humanistic Consulting

    Glenna Hecht is an accomplished speaker, trainer, consultant, and author as well as a certified SPHR, Senior Professional in Human Resources. She has an impressive history leading HR, Training, and Engagement for major high-growth corporations such as Starbucks, The Levy Restaurants at Walt Disney, Accenture Incubator, Romano’s Macaroni Grill, and Marshall Field’s. She founded Humanistic Consulting, to bring this human resource and people expertise to organizations through outsourced consulting, training, and speaking. Glenna knows a great people strategy is measured through execution and results; couple this with her “do the right thing” philosophy and you have a winning combination that has led to significant notable outcomes for her clients’ ROI.