Organizations cannot function effectively — let alone, adapt, compete, and succeed — with struggling and suffering workers. In this series of inspirational, empowering and solution-based webinars, Barry Gottlieb — a motivational coach, author and floral industry veteran — will throw back the curtain on mental health and guide participants through techniques to help themselves — and others.

Organizations cannot function effectively — let alone, adapt, compete, and succeed — with struggling and suffering workers. In this series of inspirational, empowering and solution-based webinars, Barry Gottlieb — a motivational coach, author and floral industry veteran — will throw back the curtain on mental health and guide participants through techniques to help themselves — and others.

Organizations cannot function effectively — let alone, adapt, compete, and succeed — with struggling and suffering workers. In this series of inspirational, empowering and solution-based webinars, Barry Gottlieb — a motivational coach, author and floral industry veteran — will throw back the curtain on mental health and guide participants through techniques to help themselves — and others.

Forecasting Your Future begins with your Sales Forecast. In this six-week on-demand course, you will walk through the process of creating and operating under a sales forecast. Along with weekly videos and worksheets, you will have access to the instructors through a discussion board for extra guidance.

Floral arranging is both an art and a science. Arrangements must not only look beautiful, but they must also be profitable. Does your shop strike the balance?

Amid rising prices and other challenges, experienced event florists are finding new strategies to keep profit margins strong.

Tips for keeping healthy profit margins while navigating record inflation, slowing flower sales, staffing challenges, and more.

There are things you can do now to prepare your business to weather an economic downturn.

With speculation about a recession on the horizon and some florists reporting a slowdown in sales, it's important that your business is ready to pump up profits.

Join the Society of American Florists and Jeroen Oudheusden, executive officer of the Floriculture Sustainability Initiative, for a webinar about how far sustainability has come in the floriculture industry and what it’ll take to drive it further. Jeroen will provide an overview of the progress FSI has pushed for, what comes next, and address questions about the costs, effectiveness, and demand for sustainably grown flowers.