Join us for an all-industry discussion reflecting on Mother’s Day. Floriculture economist Charlie Hall will present the results of an IPSOS consumer survey conducted on behalf of SAF and SAF’s Mother’s Day survey of the floral industry. Professionals from all sectors of the industry are invited to weigh in on how the holiday went from a logistical and sales standpoint — and what that might mean for flower demand for the rest of the year.

Florists need to be more astute than ever with their bottom line due to rapidly increasing costs of goods, new consumer demands and supply issues. Vince and Carolyn Butera of Butera the Florist, long-time retail florist and now event-only florists, will share ideas on how to change and operate as an event florist to control costs of goods, promote their brand and stay profitable.

In just over an hour, you will learn the basics of SEO: What it is, why it matters, and steps you can take to make sure online customers are finding you. Presented by DanMcManus of TeamFloral.